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2009 – Brad Keown, Facebook

Social media marketing is hot, and Facebook has clearly emerged as the industry leader. Our 2009 annual seminar with Brad Keown, Regional Marketing Director of Facebook, was among the most successful to date. Attendance was a record-breaker with about 425 area marketing professionals, professors, and students.

facebook-logoA Social networking phenomenon whose development platform enables companies to deeply integrate with and gain access to over 125 million users through the social ?graph?, is a part of millions of people?s lives all around the world providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people?s lives. Its fast-growing recognition and appeal, mushrooming brand equity, and place in 21st?popular culture are unprecedented.

WDAF-TV?s John Holt was our host at Avila University. In a talk-show format, he guided Mr. Keown through questions that attendees had submitted during the registration process. Those inquiries became key, customized take away for the audience. Topics included Facebook?s history and corporate culture, the rise of social media marketing, and the revenue model for such enterprises ? including pricing. The latter half of the interview focused on marketing with a focus on branding, targeted ad placement, corporate alliances and the future of the medium.

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