AMAKC Healthcare SIG: Marillac Behavioral Marketing in Action
Details
Come and join us for some great marketing insights, treats and Healthcare SIG networking.? All healthcare marketers and planners from physician groups, hospitals, payers and pharmaceuticals are invited.
Date: Wednesday, October 7, 2015
Cost: $5.00 Members, $15 non-AMA members, free for all Graduate/ Undergrad Students
Program: 1400pm – 5:30pm
Venue: Rockhurst University | Map
Room: Conway Hall #103
For more information: SIG Chair?Vince Vandehaar (Rockhurst University / VVV Marketing & Development, LLC), (913) 302-7264 and/ or Laurie Rockhill (Truman Lakewood), (816) 404-6755
Description
Lynn Lemke, MHSA, MS. Ed., President/CEO and Sherrie Balmer, Director of Communications and Marketing, will share how Marillac has developed their comprehensive Marketing Plan and turned it into meaningful actions.
The two will share their insights regarding effective Behavioral Health Marketing efforts to build reputation and admission volumes. Specifically, Lynn and Sherrie will introduce the organization and its background; discuss Marketing Plan development and how they engaged both staff and providers in process in conjunction with their new KU Med alignment.
Speakers
Lynn Lemke was appointed President/CEO of Marillac in 2014. Lynn has a Master?s of Health Services Administration from the University of Kansas and a Master?s of Education in Counseling and Psychology. Prior to Marillac, Lynn was the Director of Behavioral Health at St. Luke?s Northland Hospital for 16 years and the Project Development Specialist at Shawnee Mission Medical Center for 16 years.
Sherrie Balmer is the Director of Marketing and Communications at Marillac. Sherrie leads Marillac marketing, communications, public relations and business development efforts. Prior to joining Marillac, Sherrie spent 15 years as Managing Partner/Strategic Business Development Manager for MWSP, LLC.