AMAKC Spring Seminar – A Brand New Loyalty Paradigm

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Seminar Details

Date: Thursday, June 18, 2015
Networking: 8:00am – 8:45am Breakfast & Networking
Program: 9:00am – 12:00pm
Venue: Avila University, Goppert Theatre, Kansas City, MO
Address: 11901 Wornall Road, Kansas City, MO 64145 | Map

REGISTRATION DEADLINE: June 16, 2015

STUDENTS! Also register for the FREE Land-a-Job Seminar immediately following this Event.

Cost

• AMAKC Members: $50
• Group rate (groups of 5 or more): $75 per person
• Non-members: ?$100? | Join AMA now and pay the lower member rate! (When you join before May 29, use promo code SPRING30 to take Advantage of our New Member Campaign)
• Full-time Student: $25
• Limited Number of Student scholarships available. Contact Cynthia at staff@amakc.com for more information

Presenting: A Brand New Loyalty Program

• Jamie Gallo | President, Wunderman
• Nelson Freitas | Chief Strategy Officer, Wunderman

In a recent study, 82% of CEOs agreed that they needed to stimulate more loyalty for their brand and products.

In a traditional loyalty world, it was treated as a below-the-line messaging exercise to build CRM efforts. ?The typical?loyalty currency was??points for buying a product?. ?Although this still holds, the?possibilities to?ignite?loyalty are expanding, driven by new consumer expectations. In fact, what was once a typical CRM effort has transformed into the new,?innovative way to build a 21st century brand. ?The conventional??earn and burn??model?will no longer suffice, as people have come to expect new levels of personal utility and?collaboration beyond just??points for buying?. Not only does this require an inspired lens on how we serve up loyalty but a commitment to data to understand the unique loyalty drivers among each of us.

Wunderman is a data-driven creative company. Their culture is the perfect collision of left and right brain, and this drives their innovative spirit. Their approach to innovation is enabled by a problematic philosophy of analytics testing and optimization. They don?t just innovate?they test, measure and iterate through data and analytics.

Clients Include
Ford, Microsoft, Nokia, United, Dell, T-Mobile, Adidas, Starbucks, Citibank, Telefonica, Best Buy, UnitedHealth Group, Johnson & Johnson, Tata, Coca-Cola, BRP, Yum, Wells Fargo, Pfizer, Unilever, Novartis, Blue Cross Blue Shield, GSK, Shell, United States Tennis Association, and Charter Communications

Business Summary
Innovating since 1958, our vision of the future has always been one where the customer actively participates. When Lester Wunderman founded what would become?the Wunderman network?over 50 years ago, he brought a revolutionary approach to marketing. Revered as the ?Godfather of Direct Marketing,? Lester Wunderman believed in engaging people, encouraging an immediate response to offers, and continually applying customer learning to grow successful businesses.

Our direct-to-consumer and CRM practices were sparked by Lester?s innovations: the 1-800 number, magazine response cards and automatic replenishment. The digital era has given us sophisticated data and more engaging tools, so that the fundamental practice of personal marketing is the new creative frontier. Today, Wunderman is a $1B global network with 175 offices in 60 countries.

Advertising Age ranks Wunderman #1 in mobile and digital (US), and #2 in global CRM.

Offering/Services
Our world-class data infrastructure is the largest source of consumer data and analytics in the industry, and it drives our precision and accountable marketing efforts. We also have the proprietary means and products and know-how to partner with Google, Facebook and Twitter. This enables Wunderman to combine our transactional, attitudinal and behavioral data with our clients? data, creating a real-time and multi-dimensional view of people?s behavior.

As a full-service digital marketing agency, we deliver a wide range of specialties and initiatives, beginning with CRM, digital, campaign and platform development and deployment, mobile, social media and direct response marketing.

Speakers

JAMIE GALLO
President, Wunderman New York

With more than 20 years of marketing experience ? both at agencies and on the client side ? Jamie Gallo has built a reputation for his commercial intelligence and pragmatism, and for building and evolving the world’s leading brands.

As New York office president, Jamie leverages Wunderman?s sophisticated analytics and data operations to make brands more valuable to consumers. His philosophy centers on deepening connections with individuals in the consumer-brand relationship, which in turn allows the agency to develop modern creative campaigns that are both targeted and effective.

Jamie?s responsibilities include overseeing key Wunderman North America hubs, including Minneapolis and Atlanta. Also reporting to him are the New York operations of Wunderman World Health, digital agency Blast Radius, and consumer engagement firm KBM Group.

Before Wunderman Jamie was executive VP of marketing for the National Basketball Association. There he directed the digital, direct and traditional marketing and brand development for the NBA, WNBA and NBA Development League.

That role followed a 10-year post at TBWA\Chiat\Day, where he sparked the rebirth of the agency?s New York operations by dramatically growing its client roster and revenue, and winning global accounts such as Michelin, Planters, Wheat Thins, Jameson, GSK and Nissan. He also guided the evolution of Absolut Vodka?s iconic advertising, and worked on branding and retail activation for Nextel/Sprint post-merger.

Earlier in his career, Jamie spent time at Merkley Newman Harty (now known as Merkley & Partners), the Blum Network and Messner Vetere Berger McNamee Schmetterer. He began his marketing career in 1990 as a media planner for Ally & Gargano.

NELSON FREITAS
Chief Strategy Officer, Wunderman New York

For nearly two decades, Nelson Freitas has brought clients game-changing insights that build a bond between brand and consumer. Nelson has done this for a diverse range of Fortune 500 brands, such as Procter & Gamble, Adidas, Coca-Cola and Roche, through strategies that have achieved results. By listening intently to the marketplace, Nelson builds strategic frameworks for brands that make them stand out today?and tomorrow.

At Wunderman New York, Nelson pairs his skills with our creative and analytic teams to deliver campaigns that spur action and lead to loyalty. Together, they look to build exciting opportunities for the consumer to connect to the brand (maybe even fall in love with the brand).

Before arriving at Wunderman, Nelson was Chief Strategy Officer for Creative Realities. Prior to that, he was the founder/owner of Clear Skies Ahead, a strategy and insight shop, where he set client partners on a winning path. He earned his agency pedigree at Ogilvy, Chiat\Day and Saatchi & Saatchi.

As well as being a winner of numerous Effie Awards, Nelson has served as a judge of the Effie Awards and the 4A?s Jay Chiat Awards for Strategic Planning. He has also taught at Columbia University in the Graduate Communications Program.

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