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Audience: Marketing in the Age of Subscribers, Fans and Followers

October 28, 2014 – October 28, 2014

101 W 22nd St,

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jeffrey-k-rohrsJeffrey K. Rohrs is a pied piper of marketing sensibilities. In his role as Vice President of Marketing Insights for ExactTarget, a company, he speaks around the globe on digital marketing topics while also leading ExactTarget’s content marketing, research, social media, and thought-leadership teams. Jeff also co-created and continues to produce the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series.

His first book, AUDIENCE: MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS, explores the emergence of Proprietary Audience Development as a core marketing responsibility. Informed by Jeff’s deep knowledge of email, mobile, search engine, and social media marketing, the book is a must-read for CEOs and new marketers alike — anyone looking to gain a competitive advantage in today’s ever-expanding marketing universe.

Prior to joining ExactTarget, Jeff served as President of Optiem, a digital marketing agency where his clients included Calphalon,, and Sherwin-Williams. He’s also a recovering attorney, bacon-lover, and die-hard Cleveland sports victim. Jeff lives in Lakewood, Ohio, with his crafty wife, two terribly entertaining kids, and a dog that thinks she’s human. There’s probably a book in that too.

audience-book-coverGet Your Own Copy of the Book!

The AMA is proud to give you a copy of Jeffrey Rohr’s book, a $25 value, with a donation to the AMA of $15. You can select your donation option when you register for the event below.



Students: There are a limited number of scholarships available for this event. Scholarship students will not receive a book but can purchase for $15. Contact Executive Director, Cynthia Edmunds at


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