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Fall 2015 Seminar – Nike – Content and Storytelling in a Digital, Mobile, Social World

Register for the Event


Date: September 29, 2015
Venue: Avila University, Goppert Theatre
Registration: 8 am – 9 am (come early for breakfast and networking)
Program: 9 am ? 12 pm

Because School is in Session, please consider carpooling to maximize available parking.


  • AMAKC Members: $50
  • Group rate (groups of 5 or more): $75 per person
  • Non-members: ?$100? | Become an AMA Member to register for lower rate.
  • Full-time Student: $25
  • Limited Number of Student scholarships available. Contact Cynthia at for more information


Nike – Content and Storytelling in a Digital, Mobile, Social World
Best practices and lessons learned in bringing your brand story to life in our new world.


Our fall seminar brings you?Jabari Hearn,?Senior Marketing Director for Nike West, based in Los Angeles, and one of Nike?s most senior, talented and accomplished marketing leaders in?North America. Whether the topic is inspiring through sports like Football, Basketball or Golf, with their communities of dedicated online fans, or building the Nike+ community of almost 30 million people, Nike knows online content strategy. And when it comes to digital storytelling, Nike is a legend, working with an endless supply of legends. The result? Nike has revolutionized the online space, creating best practices that result in online communities and content tailored specifically for each passionate audience. Before you suggest these lessons don?t apply to you, with a much smaller budget to work with, keep this in mind: you?re hearing best practices and lessons learned from the pioneers in the field. And best practices apply to every budget, in every industry.?Listen to the story and learn!

About the Speaker

Jabari Hearn, Senior Marketing Director for Nike West, based in Los Angeles

jabari-hearnJabari Hearn is the leader of all Nike Brand category and marketing functional teams, whose mission is to inspire and enable West coast athletes to shine. His team leads through consumer and marketplace insights and executes the vision of the Nike Global and North America category marketing teams.

Hearn is a Chicagoan, an only child, an athlete and a curious marketer, someone who is fascinated with understanding what makes people tick.? He played baseball and basketball growing up and earned a full basketball scholarship to Southern Methodist University in Dallas, which happened to be a Nike sponsored school. He earned a degree in Advertising from SMU. There he learned discipline, how to be a teammate and discovered sociology and American youth culture (music, fashion, creativity and technology). The blend of Marketing and Sociology are still the main ingredients that drive his curiosity today.

After graduating from school, he cut his teeth at several large advertising agencies, including Wieden & Kennedy, and TBWA Chiat Day. There he learned about ?Disruption? and ?The Nike Culture?.? His first job at Nike was in a Global function called Consumer Cultures, working on Global Basketball, Men?s Training and American Football. Over the last eight years he has focused on learning how the company operates on all levels and creates value for consumers and shareholders.

Hearn now resides in the Los Angeles area with his wife and two sons.

About Nike


Company Profile
NIKE, Inc. fosters a culture of invention. We create products, services and experiences for today?s athlete while solving problems for the next generation.

Community Impact
NIKE, Inc. is committed to building deeper community connections and spurring positive social change around the world.

Sustainability is a catalyst for revolutionizing the way NIKE, Inc. does business ? by innovating better solutions to create a limitless future that benefits athletes, the company and the world


John Holt

John Holt joined FOX 4 News in 1994. He co-anchors “FOX 4 News at 5 p.m.” and “FOX 4 News at 9 p.m.” John also serves as an investigative and special projects reporter for FOX 4 News.

John has won numerous awards including Regional Emmy’s for anchoring, news writing, investigative reporting, general assignment reporting, and feature reporting. Media Mix, a media professionals group in Kansas City, named John its TV Personality of the Year in 2000, 2006, and 2008. In 2015 The Heart of America Boy Scout Council named John a Ewing M. Kauffman Distinguished Eagle Scout.

John is also active in the community as a volunteer, including serving on the boards of the Head for the Cure Foundation, the KU Advancement Board, and the Kansas Bar Association Media-Bar Committee. He is a past board chair and member of Friends of Johnson County Developmental Supports, and past member of the KU Alumni Association-Kansas City Chapter Board. John emcees and hosts numerous events for metro area charities, including Benedictine College, The University of Kansas, The University of Kansas Hospital, and The Greater Kansas City Restaurant Association, to name a few.

He graduated from the University of Kansas Schools of Journalism and Law, and previously worked at WIBW-TV in Topeka and KSNW-TV in Wichita.

John and his wife Suzy are the proud parents of 1st LT Jack Holt (United States Army) and Katie Holt (Creighton University Nurse Practitioner Grad School).

Presenting Sponsor


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