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Press Release: AMA Kansas City Debuts Brand Identity

Underscores Commitment to Advancing, Informing and Connecting Marketers

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American Marketing Association Kansas City (?


(Kansas City, Mo ? September 27, 2016) ? The American Marketing Association Kansas City (AMAKC) today unveiled a new brand identity and logo that reflects both the transformation of the organization and its vision for the future.

Since 1937, the AMA has been the pre-eminent force in marketing for thought leadership and valued relationships across the entire marketing community. The new AMA branding reflects its position as the essential community for marketers. The new logo is simple and versatile but embodies the trend forwardness and bias toward action of the AMA community.

?The new mark represents the AMAKC?s commitment to being the most relevant force and voice shaping marketing around the Kansas City metro area? said Jeff Randolph, AMAKC board president. It also supports the national AMA?s new brand tagline ?Answers in Action,? which captures the unique fusion between scholarly research and managerial relevance found only in the AMA community.

?Our new logo elegantly reflects our forward thinking orientation that sits at the critical nexus of best and next practices,? said Russ Klein, CEO of the AMA. ?While the brand identity, tagline and logo have changed to better distinguish the AMA on a global, national, and local level, it is only the tip of the iceberg of transformation here at the AMA.?

About American Marketing Association

The Kansas City American Marketing Association (AMAKC) is a professional society of nearly 300 advertising, marketing, research, and sales executives with an interest in the practice, study, and teaching of marketing. The Kansas City chapter is one of more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations.

The AMAKC is the best source for professional training and development opportunities for local marketers, businesses, and organizations in the Greater Kansas City Area, creating up-to-date, compelling, and practical programs of interest both to the general membership and to those in specialized subfields.

The American Marketing Association (AMA) is the largest marketing association in the world. AMA serves organizations and individuals who practice, teach and study marketing across the globe. ?It serves as a forum to advance marketing practice and thought leadership. For more information about the AMAKC, visit

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