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Spirit Airlines Launch in the Kansas City Market

When: 11:15am | Tuesday, September 16, 2014
Where: Barkley | Map

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Speakers

Paul Berry
Director of Public Relations and Communications

paul-berryPaul Berry is the Director of Public Relations and Communications for Spirit Airlines, the largest Ultra Low Cost Carrier in the United States, Latin America and the Caribbean. Prior to joining Spirit, he held roles as the company spokesman for USAA (Fortune 150), an insurance and banking company based in San Antonio, Texas and as a Chief Communications Officer for elected officials in Texas. He has his MBA from the University of Texas at San Antonio, and a Bachelor of Arts in Administration from The University of the Incarnate Word.

John Hornaday
Strategic Account Leader

John Hornaday joined Barkley in August 2012 as a Strategic Account Leader. He helped pitch and win the Spirit Airlines business and currently runs the account for the agency.
Prior to joining Barkley, Hornaday worked at Crispin Porter + Bogusky’s Boulder office and Mullen in Boston. John has helped create traditional and digital campaigns, go-to-market strategies, social platforms, and product extensions for brands including Microsoft, Volkswagen and Domino’s Pizza, adidas and Barnes & Noble.
Hornaday is a graduate of the University of Missouri’s School of Journalism.


Spirit Airlines is the newest airline carrier to service the Kansas City market from the Kansas City International Airport. Service started on August 7, making Kansas City the 56th market served by Spirit. Come hear from Spirit marketing staff and their agency, Barkley, about the unique guerrilla marketing tactics, including crop circles used to launch Spirit in the market. Come hear how this carrier commonly referred to as “The Most Hated Airline in the U.S.” is using that designation to reward customers for hating them.

The event will be held at Barkley ad agency. Fitting since the building was once the headquarters for TWA in the 50’s. The rocket that sits on the roof of the Barkley building is a replica of the original 22-foot-tall TWA Moonliner II that once stood in its place when the building was the TWA corporate headquarters. It depicted what a commercial spaceliner might look like for commercial travel to the moon in the then distant year of 1986.

About Spirit Airlines

spiritSpirit Airlines is the ultra-low cost airline of the Americas and Home of the Bare Fare. Spirit’s fares are unbundled; they simply reflect the cost of taking customers to their destination without any extras. Every customer gets Frill Control: the ability to choose what perks and options they’d like to add to the Bare Fare, independent of the choices of other passengers. Structuring fares this way allows every passenger a chance to fly for less than any other airline. Spirit’s Fit Fleet is one of the youngest flying and is one of the most fuel-efficient in the industry.

This innovative approach grows the traveling market and stimulates new economic activity while creating new jobs. Spirit currently operates more than 250 daily flights to over 50 destinations within the U.S., Latin America, Caribbean and Canada. For more information, head to Spirit.com.

About Barkley

barkleyBarkley is one of the largest employee-owned advertising agencies in the U.S. Ownership has its advantages. It allows us to attract national talent, retain that talent and increase every partner’s passion because they have a financial stake in client and agency success. We are a fully integrated company.

The agency is housed in the onetime corporate headquarters of TWA. The airline built the building back in the 50s on the site of the former Muehlebach Brewery. The exterior was renovated to resemble the original structure using TWA’s signature red and white. The rocket that sits on the roof of the Barkley building is a replica of the original 22-foot-tall TWA Moonliner II that once stood in its place when the building was the TWA corporate headquarters. It depicted what a commercial spaceliner might look like for commercial travel to the moon in the then distant year of 1986.


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