Director of Multicultural Marketing,
Alberto Lorente serves as Sprint’s Director for Multicultural Marketing, leading Hispanic and multicultural strategy, along with creative. With more than 20 years of experience, he has managed and launched wireless companies and Internet startups such as Lebara, Skype, KPN or DaWanda, the 5th largest E-commerce marketplace in Germany. He is dedicated to helping increase Sprint’s market share and is committed to mindfully impacting and serving all communities.