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Alma Azuara President

Alma works at Sprint as a Multicultural Marketing Manager. She’s a proven business leader with a strong background in Marketing, Strategy and Finance. She has a Bachelor of Science in Business Administration (Finance) from Kansas State University.

Alma joined the AMA in 2011 and became involved right away as the Sponsorship Chair. When asked why she joined the AMA, Alma states, “I became a member to learn about current marketing trends and to meet other marketing professionals outside my industry. My experience in the AMA has been extremely valuable both personally and professionally.”

Alma also currently serves on the Board of Directors for the Junior League of Kansas City and the Marketing Advisory Council for UMKC.

Angie Schwally President-Elect

Angie is a Senior Marketing Manager for SelectQuote’s Senior division. Her current responsibilities include managing the TV creative strategy and implementation, compliance reviews, and performance optimization. Previously, she held positions in corporate marketing and at advertising agencies. Her expertise is in account management, creative development, branding, marketing automation, TV, digital, email, print, and radio advertising.

She has a bachelor’s degree in journalism with an emphasis in advertising from the University of Missouri-Columbia and is a proud veteran of the United States Air Force. Angie enjoys staying current with the latest marketing trends by attending AMA functions. In her spare time, she loves to travel, spend time on her boat and paint.

Tim Phelps Immediate Past President

Tim Phelps has led award-winning Marketing Communications teams – including digital marketing, marketing automation, integrated campaign design, and all varieties of final production. Tim is currently the marketing leader at NetStandard — a Kansas City Metro IT services firm which specializes in managed services, data center and software solutions for business. Previously, Tim was with a $750MM phone and communications company out of Atlanta, over twelve years in a variety of capacities within the Sales and Marketing organization.

Tim continues to work freelance in these same capacities with a range of clients throughout the country.

Tim joined the AMA in 2019 and became involved right away as President-Elect. Tim holds a degree of Special Distinction from the National Speech & Debate Association. Tim attended
Kansas State University in Salina as well as Washburn University in Topeka.

Brian Buckler, Ph.D. Secretary & Chair of Collegiate Relations

Brian’s inolvement with the AMA is extensive, having served two terms as President, a variety of Director and VP roles, and ongoing mentoring/training of new Board members. He enjoys helping AMAKC fulfill its mission of education by engaging marketing/business students and educators with the professional community.

Brian is a Professor of Marketing as well as Director of Undergraduate Business Development at Avila University.He teaches both in the undergraduate and MBA programs and advises all Marketing majors. His research/teaching areas are Marketing Research, Marketing Strategy, and Consumer Behavior.

Mary K. Florence Vice President, Treasurer

Mary, a respected expert in Human Factors and User Experience Design, is currently marketing and UX consultant for Daystar West focusing on total strategic implementation of web applications. She has corporate experience with AT&T and IBM and most recently provided the marketing communications for iStructural, one of the first structural engineering software applications in “the cloud”.

A lifelong learner, Mary has an MBA from the University Wisconsin at Madison, a Master’s Certification in Project Management and an MS in Human Factors and Applied Psychology from the Steven’s Institute of Technology, NJ, a BSBA in Marketing from the University of Missouri at Columbia, and has completed the FastTrac NewVenture from Kauffman Foundation. Of course, she stays current with all the latest in marketing and social media knowledge by attending AMA programs.

Mary is an active member of AMA and has served the Kansas City AMA chapter in numerous positions. During her term as President, AMAKC received the national award for Special Programs. Volunteer activities include: Park Hill School District Technology Committee and People-To-People International Officer sponsor. In addition to professional interest in utilizing new media in marketing and education, other interests include investing, traveling, and sailing.

Heather Snyder Vice President Strategic Initiatives

Heather Snyder is passionate about the field of marketing and helping companies achieve their growth goals.

As a new mother, Heather started her own business in which marketing was a vital piece. She then worked as a Trade Show Marketing Consultant with Skyline E3, and now as a Senior Marketing Advisor at RSM Marketing. Heather has a passion for learning, growing and connecting people to solutions that will grow their businesses.

Heather stepped into AMA KC in early 2018 as President-Elect. Her goal as President in the 2019-2020 term is to facilitate the continued education of marketing professionals in Kansas City by providing valuable programming that focuses on cutting edge marketing tactics. Heather is always up for coffee, if you’d like to get her take on the value of AMAKC- email her at

Barb Carr Vice President Marketing Communications

Barb currently works at Hallmark as a Senior Merchant, where she helps develop product lines to support all customers.

Barb was a member of AMAKC when she began her post-college career while working in telecommunications. After taking a year to earn her MBA in Durham, England, she returned to Kansas City and spent two years working for a healthcare company. Upon her move to Hallmark, she’s gained further product development, program execution and marketing proficiency as well as management experience.

Since rejoining the AMA in 2012, Barb has served on the board overseeing Marketing Communications.

Barb has a Bachelor of Science degree in Business Administration with a Marketing concentration from the University of Kansas and an MBA from Durham Business School.

Susan Campbell Director Programming

Susan J. Campbell is the head of SJC Marketing, a full-service marketing, communications and content company offering strategic solutions for organizations seeking to have their voices heard in crowded markets. Susan is a professional writer and consultant, with expertise in marketing, communications, content creation and strategy. A graduate of Missouri Western State University with a core focus on marketing, and the University of Missouri, Columbia with a Master’s in Strategic Communications, Susan is a St. Louis native who found herself married to a farmer.

Susan is also active in the local community, serving on a number of boards and committees, including the Missouri Western State University Foundation Board, the Craig School of Business Advisory Council, Rotary International and now the AMAKC board. When not working with her team or her clients, Susan tries to use her marketing skills to convince her grown children to move back to the Midwest. She has a 50% success rate to date.

Vince Vandehaar Healthcare SIG Lead

Vince started his boutique consulting firm (VVV Consultants LLC) on 1/1/2009, after working for Saint Luke’s Health System of Kansas City for 16 years; Blue Cross Blue Shield of KC for 2 years and Tillinghast Tower’s Perrin Actuarial Consulting for 2 ½ years. (Note: Vince was recruited to Kansas City in 1988 after working for Lutheran Mutual Life HQ in Waverly IA for 10 years.) While with Saint Luke’s Hospital of Kansas City -Malcolm Baldrige National Quality Award in March of 2003, Vince was Baldrige co-leader for Category 2 - Planning and Category 3 -Voice of Customer.

Over the last 11+ years of consulting, VVV Consultants LLC has focused on Research, Strategy and Development service offerings. Specifically, Vince facilitates strategic planning, creates proven business / marketing plan tactics & measures, facilitates / creates IRS-aligned Community Health Needs Assessments, conducts both qualitative & quantitative development research and coach’s new CEOs to grow community relations and develop leadership skills.

Vince teaches undergraduate (BA), MBA and MHA marketing & health care classes 20% of his time (since 1988) at Avila and/or Webster University and consults the remainder. Vince is a Malcolm Baldrige coach, a professional moderator and actively involved in the National Society for Healthcare Strategy & Market Development (SHSMD), KAHCC, MAHPRM, Kansas City Employee Benefit Professional Association, American College of Healthcare Executives, the American Marketing Association KC Chapter (SIG Healthcare Co-chair) and is an SG2 advocate.

Vince is a farm kid from Bondurant, Iowa, married and resides in Olathe, Kansas. Vince graduated from Central College Pella, Iowa in 1978 with a BA in Business Management and has his MBA (1988) from the University of Northern Iowa. With his free time, Vince enjoys Chiefs Football, Royals Baseball, Saturday morning pick-up basketball at age 65+, walking and bogie golf.

Sidra Connell Director of Membership

Sidra Connell is the Marketing Director for two franchise restaurant brands that span the Midwest, Jason's Deli and Chicken Express. In this role, she is responsible for establishing and implementing strategic plans to improve branding and increase market demand.

Sidra holds undergraduate degrees in Marketing and Business Administration. In her spare time, she enjoys helping entrepreneurs develop marketing plans and incorporate marketing strategy into their businesses. When Sidra's not thinking about marketing, she spends her time reading, cooking, and with family.

Cynthia Edmunds Executive Director

Cynthia is the first point of contact for those interested in or new to the Kansas City chapter of the AMA. She manages the office and its multitude of duties and is our interface with the National AMA.

American Marketing Association – Kansas City Chapter
P.O. Box 23768, Shawnee Mission,
KS 66283-0768
E-Contact: Phone:(913) 730-0173

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