Animal Health: KC as Pioneers for Pets and Business
About the Program
From Kibble to Clinics: Signal Theory reveals proprietary research and behavioral science insights on what really moves animal health and nutrition buyers.
Signal Theory’s Samantha Scantlebury (Senior Director of Brand Strategy) and Staci Meyer (Group Creative Director) will discuss human behaviors that are really behind effective animal health and animal product marketing, including where marketers often get it wrong. They will share effective and award-winning case studies, and attendees will walk away understanding the power of harnessing human behavior to create advertising (for any offering) that resonates.
Event Details
Date: Tuesday, June 24th
Time: 11:30am to 1:00pm
KU Edwards Campus
Regnier Hall, Room 153
12610 Quivira Rd
Overland Park, KS 66213
[GPS MAP] [CAMPUS MAP]
About the Speakers
Useless with power tools, but really good at building brands. Consumer psychology nerd. Proud leader and advocate for a growing strategy powerhouse.
