A Panel on AI: Wins, Watchouts and Wonderings
About the Program
Artificial intelligence is transforming marketing but how do you separate the hype from reality? Join us for an insightful panel discussion featuring industry professionals who are actively using AI in their marketing strategies. They’ll share real-world wins, key watchouts, and the big questions still surrounding AI’s role in the industry. Whether you’re an AI enthusiast or just starting to explore its possibilities, this session will give you valuable takeaways to navigate the ever-evolving marketing landscape.
Prompts/Questions
- What is the strengths and weaknesses of AI as it sits today?
- What do you see in the next 6-12 months?
- What is AI working on that the general public might not know about?
- How do you explain AI to your mom?
- In marketing/advertising, we’ve been asked (or will get asked) “Just use AI to do it!” by a client or manager. How do we protect the sanctity of our creative work?
Event Details
Date: March 25, 2025
Time: 11:30am to 1:00pm
KU Edwards Campus
Regnier Hall, Room 163
12600 Quivira Rd
Overland Park, KS 66213
[GPS MAP] [CAMPUS MAP]
About the Speakers
Craig Sizemore, Co-Founder and Managing Principal STEPS Consulting Group
A proven, driven, inspiring, and collaborative leader who is able to build and develop high-performing teams. Leverages an operational yet pragmatic mindset, combined with an entrepreneurial spirit, to make sound business decisions and achieve results.
Kansas City 40 Under Forty award winner and Certified Project Management Professional
Michal E. Whitney, CIPP
Michal (Mi-KAYL) is an experienced advisor on U.S. data privacy laws and technology-driven transactions, known for her approachable style in guiding clients through complex regulatory landscapes. She specializes in internet and consumer protection laws, technology and intellectual property licensing, development, and ownership, as well as privacy and cybersecurity aspects in mergers and acquisitions.
With a comprehensive understanding of privacy frameworks and norms, Michal focuses the transactional side of her practice on data privacy, security and ownership considerations in technology and intellectual property agreements. She assists clients in negotiating agreements for software, SaaS, data storage, data use, web services and IP development. Her expertise also includes due diligence for mergers and acquisitions, where she evaluates data privacy, cybersecurity and IT risks to support strategic decisions. Michal also applies her knowledge to craft policies governing employee, contractor and service provider use of generative AI technologies.
Shannon Carpenter – Content Strategist & Writer
Shannon Carpenter is a seasoned writer and content strategist with a proven track record of crafting compelling narratives across various platforms. His work has been featured in CNN, The Atlantic, The Washington Post, City Dads Group, Visit KC, and many other notable publications.
With expertise in SEO-driven content creation, Shannon helps brands enhance their online visibility by developing engaging website copy and blog posts that drive organic traffic. He also specializes in press releases and newsletters, effectively promoting products and services through strategic messaging.
A meticulous editor and storyteller, Shannon ensures content aligns with AP style while maintaining high standards of grammar, quality, and consistency. His ability to interview subject matter experts allows him to generate fresh, insightful content that resonates with audiences. From attention-grabbing headlines to deadline-driven storytelling, Shannon delivers impactful content with an authentic and captivating approach.
Event Registration
Registration has closed for this event.