Animal Health: KC as Pioneers for Pets and Business

About the Program
From Kibble to Clinics: Signal Theory reveals proprietary research and behavioral science insights on what really moves animal health and nutrition buyers.
Kansas City is an Animal Health Care “hub”. Come hear about all the strategy, opportunity and audience changes over the years, and the nuances of B2C and B2B marketing in this space.
Event Details
Date: Tuesday, June 24th
Time: 11:30am to 1:00pm
KU Edwards Campus
Regnier Hall, Room 153
12610 Quivira Rd
Overland Park, KS 66213
[GPS MAP] [CAMPUS MAP]
About the Speakers
Samantha Scantlebury, Senior Director of Brand Strategy at Signal Theory
Useless with power tools, but really good at building brands. Consumer psychology nerd. Proud leader and advocate for a growing strategy powerhouse.
