Hallmark: Harnessing Brand Power
About the Program
Branding is crucial for shaping consumer perceptions of a company. However, evolving a brand to keep pace with changing markets and consumer preferences can be challenging…and exciting! Join AMAKC as we welcome two guests from Hallmark to discuss how the company is focused on the synergies between its two Hallmark-branded businesses to amplify strategies, initiatives and messaging – creating a holistic consumer experience across every branded touchpoint.
- Learn about the launch of Hallmark +, Hallmark’s new streaming service that seamlessly integrates feel-good original Hallmark Media content with an exclusive suite of Hallmark retail and product benefits – bringing consumers and fans the very best of Hallmark, all in one place.
- Hear about Hallmark’s plans to create the first-ever Hallmark Christmas Experience – an immersive event in Kansas City, every weekend from November 29-December 22.
- Find out about a unique partnership. Hallmark and the Kansas City Chiefs are teaming up with the NFL for a holiday movie and partnership during the 15th annual Countdown to Christmas programming event.
Key Takeaways:
- Understanding consumer behaviors and then intertwining branded touchpoints can unlock opportunities to create a new value proposition.
- It is critical to assess where you have brand equity and lean in.
- You can explore new ways to grow your brand and connect with new audiences through partnerships.
Event Details
Date: November 19, 2024
Time: 11:30am to 1:00pm
KU Edwards Campus
Regnier Hall, Room 153
12600 Quivira Rd
Overland Park, KS 66213
[GPS MAP] [CAMPUS MAP]
About the Speakers
Nikki Meek, Senior Director Brand Experiences at Hallmark
Nikki Meek is a dynamic leader in shaping impactful experiences that amplify the Hallmark brand for consumers, employees, and partners alike. As Senior Director of Brand Experiences, Nikki spearheads a diverse portfolio of brand activations—ranging from immersive consumer events to high-impact initiatives that engage internal teams and strategic partners. Her work is deeply rooted in aligning each experience with Hallmark’s core business goals, fostering authentic connections that enhance brand visibility and drive measurable business outcomes.
In addition to her role at Hallmark, Nikki is a Cabinet Member of United Way’s donor network, Women United, where she exemplifies the power and influence women can have in shaping stronger communities. With dual degrees in Business and Marketing (B.S.) and Advertising (B.J.) from the University of Nebraska, Nikki seamlessly blends strategic insight with creative vision to play a pivotal role in supporting Hallmark’s continued growth and leadership in the marketplace.
Andrea Hoover – Senior Marketing Manager at Hallmark
Andrea Hoover currently serves as Senior Marketing Manager at Hallmark, where she creates marketing strategies and initiatives for Hallmark+. With over 15 years of expertise in digital, social, and integrated marketing, Andrea is passionate about driving innovative, people-centered strategies.
In her previous roles at Essense of Australia, Rally House, and Go Local Interactive, Andrea led digital marketing, content creation, and partnership strategies. She is also finishing her MBA and a Technology Innovation Management Certification at UMKC’s Henry W. Bloch School of Management, furthering her commitment to innovation in marketing.