Hallmark Holiday Experience Updates: What We’ve Learned
About the Program
Branding plays a vital role in shaping how consumers understand, trust, and engage with a company. As markets shift and audiences expect more cohesive and meaningful experiences, brands must continually evolve—building on what works while boldly exploring what’s next.
Join AMAKC as Hallmark shares how two years of learnings are shaping a more connected, more relevant, and more revenue‑driven brand ecosystem—one that links media, experiences, and fandom in smarter ways.
What We’ll Cover
- Using Fan Insights to Fuel Growth
How multi-year learnings are shaping profitable decisions across Hallmark’s brand experiences. - Evolving the Hallmark Christmas Experience
Enhancements designed to increase attendance, deepen engagement, and strengthen revenue. - The Hallmark Cruise: Year Three
How Hallmark is building on success to create tighter synergy with seasonal programming and fan demand. - Hallmark Stars Live
A new summer initiative that extends talent visibility, meets fans where they are, and unlocks incremental revenue opportunities.
Key Takeaways
- Scale what resonates to maximize revenue and brand impact.
- Use data and fan insights to refine and elevate experiences year over year.
- Connect media, events, and talent to create a powerful, integrated brand ecosystem.
Event Details
Date: Tuesday, February 24, 2026
Time: 12:00p.m. – 1:00pm
VIRTUAL (link will be sent Monday, February 23)
About the Speakers
Nikki Meek, Senior Director Brand Experiences at Hallmark
Nikki Meek is a dynamic leader in shaping impactful experiences that amplify the Hallmark brand for consumers, employees, and partners alike. As Senior Director of Brand Experiences, Nikki spearheads a diverse portfolio of brand activations—ranging from immersive consumer events to high-impact initiatives that engage internal teams and strategic partners. Her work is deeply rooted in aligning each experience with Hallmark’s core business goals, fostering authentic connections that enhance brand visibility and drive measurable business outcomes.
In addition to her role at Hallmark, Nikki is a Cabinet Member of United Way’s donor network, Women United, where she exemplifies the power and influence women can have in shaping stronger communities. With dual degrees in Business and Marketing (B.S.) and Advertising (B.J.) from the University of Nebraska, Nikki seamlessly blends strategic insight with creative vision to play a pivotal role in supporting Hallmark’s continued growth and leadership in the marketplace.
Andrea Hoover – Senior Marketing Manager at Hallmark
Andrea Hoover currently serves as Senior Marketing Manager at Hallmark, where she creates marketing strategies and initiatives for Hallmark+. With over 15 years of expertise in digital, social, and integrated marketing, Andrea is passionate about driving innovative, people-centered strategies.
In her previous roles at Essense of Australia, Rally House, and Go Local Interactive, Andrea led digital marketing, content creation, and partnership strategies. She is also finishing her MBA and a Technology Innovation Management Certification at UMKC’s Henry W. Bloch School of Management, furthering her commitment to innovation in marketing.