Using Your CRM and Marketing Automation Platform Integration to Improve Marketing Strategy
About the Program
Focus on What Really Matters: Data
Getting the most out of your CRM and marketing automation platform integration isn’t easy. As marketers, we’re up against the challenges of data entry, understanding integration points, and defining sales triggers. Without a plan, the data you’re collecting in both platforms is meaningless.
This presentation is designed to help marketers transform their CRM/marketing automation platform integration into a valuable source of campaign opportunities. Starting with an understanding of how to gather useful data, we’ll examine strategies for building nurture funnels, cross-sell and upsell campaigns, and customer retention communications.
The session will help marketers focus on determining what data really matters and how you can use it to meet your marketing goals, with an eye toward:
- Creating automated email campaigns based on the data you’re collecting in CRM
- Generating variable content that matches your audience’s interests
- Better understanding your true campaign ROI
- Fostering friendships with both your Sales and Accounting Departments
Event Details
Date: March 27, 2018
Time: 2:00pm to 4:00pm
PlexPod, Lenexa
10000 Marshall Dr.
Lenexa, KS 66215 [MAP]
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This event is open to members and non members of AMA. For those purchasing tickets with the membership discount, membership will be checked at the door.
Limited Student Scholarships are available. Click here if you’re interested.
Meet Our Speaker
Natalie Jackson, Marketing Director
Natalie Jackson is the Marketing Director for emfluence, a digital marketing agency and marketing automation platform headquartered in Kansas City. She has nearly a decade of experience in the B2B marketing space, with special focus on marketing strategy for technologies. Jackson is student of the intricacies of Microsoft Dynamics CRM, a devoted user of marketing automation software, and abnormally enthusiastic about the marketing possibilities of CRM and marketing automation combined.
About the Brand
Emfluence is a full service digital marketing agency based in Kansas City, Missouri, with a satellite office in Denver, Colorado. emfluence’s roots run back as far as 1999 when it was the fastest growing division of a full service advertising agency. In 2003, emfluence gained its own identity and became its own legal entity. Since that time, emfluence has provided interactive marketing services for numerous agencies and direct clients across almost every industry segment. In 2016, emfluence spread its wings and flew to Denver with our first satellite office.