RSM Marketing
RSM was founded in 2010 with the goal of making enterprise-level marketing talent, tools, and technologies accessible to middle-market companies. RSM has completed two mergers in order to provide clients with a robust, “under the same roof” team. RSM has twice been named to the Inc. 5000 list of fastest-growing companies in America and now serves 500+ companies around the country.
These Days RSM Marketing operates as a comprehensive Outsourced Marketing Department (OMD) explicitly engineered for the construction, contracting, and home services industries. Acting as the “GC for the GC on the marketing side,” we replace fragmented vendor relationships with an integrated, high-performance revenue engine. Our entirely in-house team of over 25 marketing professionals ensures “one throat to choke” accountability, meaning your budget is dedicated strictly to execution and growth—not teaching a generalist agency the nuances of your trade.
Our Philosophy: Agile, Data-Driven Growth We fundamentally reject the passive “set it and forget it” approach to digital marketing. Our strategies are built on agility and closed-loop data tracking. By integrating our custom reporting dashboards directly into field service software and CRMs like JobTread, HubSpot, and ActiveCampaign, we capture exact closed-won revenue figures. This sales data is fed directly back into Google and Meta’s smart bidding algorithms, actively training the platforms to stop sending cheap leads and start targeting high-value, highly qualified commercial and residential opportunities. Our relentless focus on transparency and verifiable ROI has earned us a client retention rate exceeding 90%.
Core Capabilities & Services
- SEO & Generative Engine Optimization (GEO): We establish absolute market dominance through meticulous technical SEO, localized content silos, and advanced JSON-LD Schema markup. To future-proof your digital footprint for AI answer engines (like ChatGPT and Google Gemini), our GEO strategies focus on semantic similarity and information-dense, natural language content.
- Targeted Paid Media: Our aggressive, multi-channel advertising strategies span Google Search (PPC), Local Service Ads (LSA), Microsoft/Bing, Meta, LinkedIn, and programmatic networks. We use hyper-targeted parameters to eliminate wasted spend and focus strictly on high-intent conversions.
- Technical Content Marketing: We deploy industry-fluent copywriters to produce authoritative, trade industry specific technical blogs, whitepapers, custom bid packets, and service pages that search engines reward and prospects implicitly trust.
- Reputation & Social Management: We deploy automated software to request, vet, and manage customer reviews while synchronizing your critical business data across 70+ local directories (including Yelp, Apple Maps, and Foursquare) to ensure absolute consistency and peak local search visibility.
- Web Design & Enterprise Infrastructure: A website should be your hardest-working, 24/7 business development officer. We build custom, mobile-first WordPress websites using Elementor Pro, hosted on Rocket.net’s enterprise servers with Cloudflare Edge delivery. This guarantees sub-second load times and provides rigorous security, including dual Web Application Firewalls (WAF) and 20 days of nightly backups.
Learn more at https://rsmconnect.com/