Pop-marketing is the integration of pop-culture and brand marketing. The ability for a brand to navigate the zeitgeist and earn attention through actions and partnerships overpaid reach and frequency.
![](https://amakc.com/wp-content/uploads/2021/11/P_PopMarketer3-071.jpg)
Pop-marketing is the integration of pop-culture and brand marketing. The ability for a brand to navigate the zeitgeist and earn attention through actions and partnerships overpaid reach and frequency.