Barb Carr, Senior Merchant at Hallmark Cards
Barb Carr is a results-oriented individual with effective leadership experience in professional, academic, and social arenas. She is a proven individual contributor to team success in strategy development, execution and business growth, with refined analytical skills drawn from experience in data analysis and insight generation to inform strategic action. Barb was a member of AMAKC when she began her post-college career while working in telecommunications. After taking a year to earn her MBA in Durham, England, she returned to Kansas City and spent two years working for a healthcare company. Upon her move to Hallmark, she’s gained further product development, program execution and marketing proficiency as well as management experience. Since rejoining the AMA in 2012, Barb has served on the board overseeing Marketing Communications. Barb has a Bachelor of Science degree in Business Administration with a Marketing concentration from the University of Kansas and an MBA from Durham Business School.