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Chronicles of a Brand Side Creative

About the Program

Life as a Creative on the agency side of the business is well documented. Even romanced and sensationalized by hit TV series and countless autobiographies from agency founders and creative legends. But what about the brand side? No doubt, you’ve heard the stereotypes. But the industry has changed, morphing into an amalgam of in-house shops as brands search for cost and operating efficiencies. In doing so, is the height of creative excellence still attainable? Can a powerful brand identity emerge from within?
Join us on an invigorating exploration of creativity on the brand side.

Event Details

Date: Tuesday, April 28, 2026
Time: 11:30 a.m. – 1:00 p.m.

KU Edwards Campus
Regnier Hall, Room 153
12610 Quivira Rd
Overland Park, KS 66213
[GPS MAP] [CAMPUS MAP]

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About the Speakers

Brian Brooker is a nationally recognized creative leader and expert in the advertising industry. His award-winning work as writer and creative director has helped build tremendous brands like Rolling Stone, PGA Tour, Southwest Airlines, Sonic Drive In, McDonald’s and Hostess snacks.

He flexes both sides of his brain, not only delivering stellar creative but serving as CEO of Barkley in Kansas City, Missouri for seven years. He’s written articles for Ad Age, Adweek and Communication Arts, served on the AAAA board, spoken at their events and developed a Creativity Symposium in which he attracted a roster of prominent thinkers who share his belief that “great ideas can come from anywhere.”

Brian is currently at Garmin, where he serves as VP Global Creative for their in-house agency of 110+ people. “For me, being client side is a better dynamic. I like being closer to the business, being part of the team.”

Event Registration

Registration has closed for this event.

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