How to Become More Memorable: Marketing Lessons from Event Planners and Artists
About the Program
Creating Loyal Fans and Memorable Moments
Have you ever left a concert before it was done because you were bored stiff? Have you ever attended a conference but wished you had stayed home? Every social media marketer wants to create a loyal raving audience that loves the brand and gladly does business with them. But often we become part of the noise. It’s time to fix that but we need to look outside the marketing world for inspiration.
In this session, Phil Mershon, director of events for Social Media Marketing World and an accomplished jazz saxophonist, will guide you through some practical lessons learned from artists and event planners in how they create loyal fan-bases and truly memorable moments. You’ll leave with tools and techniques that can help you create the change your audience seeks.
This event is open to members and non members of AMA. For those purchasing tickets with the membership discount, membership will be checked at the door.
Limited Student Scholarships are available. Click here if you’re interested.
About the Speaker
Phil Mershon
Phil Mershon is the director of events for Social Media Examiner. He brings over 25 years of experience in leading customized events, mission-driven campaigns, and creative communication strategies. He now leads Social Media Marketing World.
About the Sponsor
Social Media Examiner is the world’s largest social media marketing resource, Social Media Examiner® helps millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales.
Our mission is to help you navigate the constantly changing social media jungle.