Google Analytics for Beginners and Advanced
About the Program
Web Data is Marketing Data
In this deep dive of Google Analytics’ Universal Analytics, IQ Certified Ben Holland discusses what you need to know to become an analytics pro. First Ben will cover the admin section of the platform letting you know how to filter out company IPs, clean up your data, how to use views, and more. Then Ben will cover what the front end of analytics does and what to pay attention to. After this Ben will teach you how to solve a very common occurrence, a spike in your traffic. Finally Ben will teach you how to implement Google Analytics with Google Tag Manager and report using Google Data Studio.
Key Takeaways
- Review of the front end of analytics and what is important to look at
- Review on how set up the admin side
- How to figure out what causes a spike in traffic
- A review of useful tools for marketing
Event Details
Date: May 25, 2021
Time: Noon to 1:00pm
ZOOM
Virtual Seminar
This event is open to members and non members of AMA. For those purchasing tickets with the membership discount, membership will be checked at the door.
Limited Student Scholarships are available. Click here if you’re interested.
About the Speaker
Ben Holland, VP of Marketing Satrix Solutions
Meet Ben, a seasoned marketing professional with over 16 years of experience in entrepreneurship, digital and traditional marketing. Throughout his career, he has served in various capacities, including as an owner, contractor, and department head, specializing in strategizing, budgeting, and leading successful campaigns.
Ben’s track record speaks for itself. He’s been honored with 13 prestigious marketing awards, including Marketer of the Year, and has participated in many national PR opportunities. He’s also been privileged to serve on four different marketing boards and was elected President of the American Marketing Association.
When he’s not busy driving results, Ben loves spending time with his family and engaging in outdoor activities like softball, basketball, and hiking. As a goal-oriented and data-driven individual, Ben welcomes any challenge that comes his way.
About the Brand
At Signature, we understand how to bridge the gap from concept to completion, transforming your brand into a category leader or a household name. We’re a marketing communications company that believes successful branding is a perfect synergy of hard work, diligence and creativity that meets your goals.