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Navigating Change In Your Business and In Your Career

About the Program

As marketers, we need to be intimately familiar with our product/service and our customers to make the business grow…and things can change quickly.  But what about when we need to market ourselves? AMAKC welcomes a panel of experts who share their wisdom about recognizing when pivots/transition/change are necessary.

Registration closes November 14 at 5pm

Event Details

Date: Tuesday, November 18, 2025
Time: 11:30am to 1:00pm

KU Edwards Campus
Regnier Hall, Room 153
12610 Quivira Rd
Overland Park, KS 66213
[GPS MAP] [CAMPUS MAP]

About the Speakers

Kristen Everett. MBA, Sales Engineer, Oracle Corporation

With over a decade of experience in Healthcare IT, Kristen is a seasoned Sales Engineer specializing in bridging the gap between complex technical solutions and client needs across both domestic and international markets. Throughout their career, Kristen has supported the successful deployment of innovative health technologies, including EHR systems, interoperability platforms, clinical decision support tools, and digital health solutions, partnering closely with healthcare providers, payers, and life sciences organizations.

Known for a consultative approach and deep technical acumen, Kristen has played a pivotal role in driving sales growth and client satisfaction by translating clinical and operational challenges into scalable technology solutions. Their global experience has included engagements in North America, UK, EMEA, and APAC, where they’ve navigated regulatory environments and cross-cultural dynamics to support successful product adoption.

Kristen brings a unique blend of technical expertise, healthcare industry insight, and customer-centric strategy, making them a trusted advisor to both internal teams and external stakeholders. Whether leading product demonstrations, tailoring solutions to specific market needs, or collaborating with product and engineering teams, Kristen consistently delivers value that drives digital transformation in healthcare.

Kate Crockett

Director of Communications

Great Jobs KC

Whether it’s leading a group of 5:30 am cyclists in a spin studio or spinning ideas and content into results, spin is what I do. With over 30 years of experience, I am a seasoned marketing and communications leader known for my ability to turn ideas into impactful results. Currently, as the Director of Communications at Great Jobs KC, I lead the organization’s comprehensive communications strategy, overseeing all aspects from media relations and content creation to vendor management and staff development. My background as a Marketing Consultant for small businesses and non-profits, combined with my creative roles in media and publishing, underscores my adaptability and commitment to driving growth. I thrive in environments where ideas are respected and challenges allow me to continuously improve my knowledge and broaden my experience. I consistently strive to make a positive impact in the community.

Sherie Small, Senior Manager, Field Marketing

Sherie Small is a senior marketing leader with over a decade of experience driving brand growth, client engagement, and high-impact campaigns. As Senior Manager of Field Marketing at Spectrum Reach, she leads strategic initiatives that align marketing with revenue goals and is known for inspiring teams, fostering collaboration, and delivering measurable results.

LaFarris L. Risby, CFLE

LaFarris L. Risby, CFLE is a speaker, coach, and entrepreneur dedicated to helping women reclaim their power, resilience, and purpose. As the founder of Loving Arms Childcare and Preschool. She draws on her entrepreneurial journey and leadership expertise to equip women and business owners with strategies for growth, visibility, and sustainability. With a background spanning childcare, leadership, and community advocacy, LaFarris brings a unique perspective that bridges empowerment and practical business strategy. Her mission is to guide women in transforming challenges into opportunities, positioning them to thrive in both life and business. Known for her authenticity and relatability, LaFarris inspires diverse audiences with actionable practices that drive success and long-term impact. She is now expanding her vision through her own brand, LaFarris Inc., focused on empowering women and entrepreneurs to build lasting legacies.

Event Registration

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