About the Program
In a world where digital marketing is at every corner, how does a brand stand out in email inboxes that are already cluttered? Join us as we talk all things email marketing to get the inside scoop on cutting-edge trends in personalization, animation, and consumer experience. Tyler Cordel, Marketing Manager at Hallmark invites us to learn about how to build and refine an engaging national email strategy effectively.
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing 27,000 worldwide, the approximately $3.5 billion company operates a diversified portfolio of businesses including Hallmark Media, Crayola and Crown Center Redevelopment Corp. The Hallmark Global business creates and sells greeting cards, gift wrap, stationery, ornaments, gifts, and other related products. Our products are available in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops worldwide.
Hallmark Cards, Inc. believes that when you care enough, you can change the world. That’s why we are dedicated to creating a more emotionally connected world and making a difference in the lives of others.
About the Speakers
Tyler Cordel leads retail marketing for Hallmark Cards, Inc. His team is responsible for direct mail, email, SMS, digital, social, and broadcast media supporting seasonal and everyday marketing. In his time at Hallmark, he has also led marketing efforts supporting national and direct-to-consumer greetings. Prior to joining Hallmark in 2016, Tyler occupied marketing director roles for Planet Sub, Inc., a regional quick-serve sandwich chain, and Turn the Page Online Marketing, a digital marketing agency based out of Lee’s Summit, MO.
Tyler is a graduate of the University of Kansas, and the University of Missouri – Kansas City’s Bloch School of Management (MBA). Tyler is active in the local community sitting on the Advisory Board for the Shadow Buddies Foundation, a non-profit dedicated to providing support and knowledge to children with severe illnesses and disabilities. In addition, Tyler provides marketing and web development for local and statewide political campaigns in Kansas.
About the Brand
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing 20,000 worldwide, the approximately $3.8 billion company operates a diversified portfolio of businesses. The Hallmark Global business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates three linear cable channels, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama, and Hallmark Movies Now, a subscription video on-demand streaming service. The company also features Hallmark Publishing, a leading publisher of uplifting eBooks, audiobooks, and print editions. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and Twitter.