About the Program
Some hear the phrase “Artificial Intelligence” and respond with fear and trepidation and others respond with excitement and enthusiasm. Join us for an immersive journey into the dynamic world of AI-powered Integrated Marketing Communications, where we’ll demystify AI and explore how cutting-edge artificial intelligence is revolutionizing strategies, personalizing experiences, and reshaping the future of marketing. You’ll leave equipped with practical strategies to seamlessly infuse AI into your marketing toolkit in order to elevate your strategic marketing campaigns.
About the Speakers
University of Kansas School of Business, Lecturer and Area Industry Mentor
Johnson County Community College, Instructor
Kelly Crane is an integrated marketing communications (IMC) professional who has held Director and VP-level positions in entertainment, healthcare, telecommunications, education and advertising. Twenty years into her career she left the industry for higher education. She was the director of the KU School of Journalism’s IMC graduate program and in 2016 moved to the KU School of Business as a lecturer and Area Industry Mentor. She teaches digital marketing, social media, and sports and entertainment marketing at KU and general marketing and social media at Johnson County Community College. In her spare time, she loves hitting the Indian Creek Trails with her dog, Bayleigh, and playing with her band, Chasing Grace.
About the Brand
KU School of Business
The University of Kansas School of Business is a prestigious institution offering a range of undergraduate and graduate degree programs. It is committed to creating a diverse learning environment where students can gain knowledge in business topics such as accounting, economics, finance, management and Marketing.
Johnson County Community College
Johnson County Community College is an accredited two-year college that offers more than 100 degree and certificate programs. It focuses on providing quality education to its students while ensuring that they have the skills they need to succeed in their future careers. Both institutions are dedicated to providing an excellent education experience to their students.