About the Program
Sports marketing has always been a highly competitive and ever-evolving industry, but in recent years, there has been a shift towards a more innovative and dynamic approach. This shift has been driven by the emergence of new technologies, changing consumer behaviors, and the increasing importance of creating meaningful connections with fans and the community. Join us as we Change the Game in Sports Marketing.
In this presentation we will discuss:
• Standing up an agency within a professional sports team
• Changing mindsets throughout an organization
• Using sports as a platform to connect with fans and the community.
About the Speakers
Tony Snethen, Vice President – Pine Tar Collective at Kansas City Royals
Tony oversees Pine Tar Collective at the Royals, a diverse creative team with cross-channel experience that engages with consumers while delivering on the brand and partnership objectives. Given his 20 years in the industry developing, delivering, and being internationally recognized for his innovative approach, he is a players’ coach as it relates to motivating and inspiring his team to deliver the best work possible.