Optimize Potential: How a website relaunch can elevate your B2B marketing team
About the Program
Kerri Cole and Deana Ruud from Terracon (an Engineering and Science Consulting firm) will share how the relaunch of their B2B website allowed their marketing team to meet challenges head on, engage with employees and build for scale.
Registration will close Friday, October 24 at 5pm
Event Details
Date: Tuesday, October 28, 2025
Time: 11:30am to 1:00pm
KU Edwards Campus
Regnier Hall, Room 153
12610 Quivira Rd
Overland Park, KS 66213
[GPS MAP] [CAMPUS MAP]
About the Speakers
Kerri Cole, CDMP, PCM, CF APMP (she/her)
Digital and Creative Manager, Terracon
A self-proclaimed “creative nerd,” Kerri manages and implements Terracon’s digital footprint, including the company’s websites, email, social media, and SEO/SEM strategy. She also leads Terracon’s creative team and agency partners to help develop and execute campaigns for Terracon’s corporate and office teams. In addition to her A/E/C experience, Kerri is an adjunct professor of design and board member at Metropolitan Community College – Penn Valley in Kansas City, a former arts commissioner for her community, an avid reader, small dog lover, and a life-long advocate for arts and arts education.
Deana Ruud
Senior associate, director of external communications
Deana has built a career representing the grit, integrity, and excellence of the
engineering and construction industry. While she loves jobsite film sessions, she’s more often found collaborating to develop and build support for Terracon’s communication strategies and programs. She leads teams responsible for managing all digital channels, media relations, and promotions. Her role also includes online lead generation and go-to-market planning for Terracon’s innovative service offerings, where she works to empower clients and build internal adoption for new and emerging technologies. Outside of work, she’s a twin mom, a former college athlete, and an aspiring mahjong player.
Terracon is an employee-owned engineering consulting firm with more than 7,000
employees providing environmental, facilities, geotechnical and materials services from more than 180 locations with services in all 50 states. In 2025, we celebrate Terracon’s 60th anniversary with gratitude to our employee-owners and clients and excitement for the future as Our Adventure Continues.