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Data-Driven Marketing and Measurement

About the Program

If it Matters, It’s Worth Measuring

Making strategic decisions doesn’t have to be difficult when you have the right data in your hands, and you know how to use it. Don’t miss this high-powered panel of audience targeting and analytics experts as they give you strategic insights you can use immediately to help you target better, measure what matters, and gain actionable insights on your audience.

Among many other targeting and measurement topics, the panel will explore:

  • What are the latest targeting options for your audience?
  • What’s possible in marketing measurement these days?
  • What’s the right data that can help grow your business?
  • In a sea of data, which analytics matter?
  • How can I attribute success to individual marketing tactics?

Breakfast and Networking from 8:00 – 8:30. Event begins at 8:30.

Event Details

Date: June 14, 2018
Time: 8:00am to 10:00am

Plexpod, Lenexa
  10000 Marshall Dr.
Lenexa, KS 66215 [MAP]

This event is open to members and non members of AMA. For those purchasing tickets with the membership discount, membership will be checked at the door. 

Limited Student Scholarships are available. Click here if you’re interested.

Meet Our Panelists

Rob Klippel

Senior VP of Advanced Advertising Products and Strategy, Spectrum Reach

Rob Klippel is Senior Vice President of Advanced Advertising Products and Strategy at Spectrum Reach, the advertising and media division of Charter Communications. In this role, Mr. Klippel is responsible for the company’s data platforms and insights strategy and creating the next generation of advanced advertising platforms including digital, set-top video on demand and addressable products.

Mr. Klippel joined Spectrum Reach after 12 years with Comcast Spotlight, most recently as Vice President of Advanced Platforms. At Comcast, he oversaw the enablement of dynamic ad insertion on video on demand and linear addressable platforms. Mr. Klippel held multiple other leadership positions at Comcast including Vice President of New Products and Vice President of Engineering and Operations.

Prior to Comcast, Mr. Klippel served as Vice President of Customer Care Operations at Adelphia Communications and Vice President of Operations at both Relera and Verio. Earlier in his career, he spent 10 years in management consulting roles at Deloitte and Accenture.

Mr. Klippel earned a Bachelor of Science in engineering – industrial engineering at the University of Illinois at Urbana-Champaign and a Master of Business Administration in marketing and operations from the Kellogg School of Management at Northwestern University in Evanston, Illinois.


Jerod Overley

Group Director of the Analytics & Insights Data Technology, VML

Jerod Overley serves as the Group Director of the Analytics & Insights Data Technology team where he leads a team of seasoned analysts who help VML clients such as Gatorade, Colgate, PepsiCo, Ford, Hill’s, Kellogg’s, Kimberly-Clark, and Sprint understand and optimize their online presence through the application of advanced analytics and machine learning algorithms to derive actionable insights against their marketing activities, on-site performance and social channels.

As one of the fastest growing groups within VML, this team specializes in Analytics & Data Strategy, KPI & Measurement Framework development, A/B/n and Multivariate Testing, Social Listening & Research and Brand Command Centers (e.g. Gatorade Mission Control, Equinox FortNox, NRL Mission Control).

Jerod joined VML in 2017 after building and leading the Analytics & Insights group at Boehringer Ingelheim.  Jerod brings over 20 years of data and analytics experience with the last 6 years dedicated to sales and marketing performance measurement.  Prior to VML, Jerod was with Boehringer Ingelheim leading the Reporting & Analytics team through the development of an enterprise data warehouse, multiple CRM integration, and the standardization of reporting platforms.

Jerod graduated from Kansas State University with a B.S. in Business Administration and a M.S. in Business Intelligence and Advanced Analytics from Rockhurst University.

Meet Our Moderator

Anna Carol “Acey” Lampe

Executive Professor of Management

Acey Lampe is the Executive Professor of Management and Director of Undergraduate Business Programs at Rockhurst University’s Helzburg School of Management.

Prior to her time as a university professor and head of Undergraduate Business Programs at Rockhurst University, she spent more than 28 years of her career leading marketing programs at Hallmark Cards, Inc. At Hallmark, her marketing leadership spanned Public Affairs & Communications, Marketing Research and Marketing Strategy departments.

Her Ph.D. in Urban Leadership & Policy with an emphasis on Organizational Culture featured a dissertation on the cultural evolution of Hallmark Cards, Inc.

About the Brand

Spectrum Reach is the marketing platform of choice.

Television is alive and thriving. Spectrum Reach is committed to helping you reach your perfect customer, with innovations that empower you to digitally plan and monitor your success in real-time. We make sure you do more than keep up in the advertising space. Our clients are always one step ahead.

It’s time to stop doing business as usual and start doing business as exceptional.

Event Registration

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