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Engaging Mobile Hispanic Customers During World Cup Russia 2018

About the Program

Kicking It! World Cup Style

The FIFA World Cup is by far the most important event in the planet. In 2014 viewership reached 3.2 billion people, and one billion watched the final. Like the rest of the world, Hispanics in the U.S. are very passionate about the sport. Sprint has identified this passion point as an opportunity to engage with the Hispanic community in a very interactive way. 2018 is also the year of mobility, with more than 70% of Sprint’s Hispanic customers engaging with the company through their mobile devices – a huge opportunity Sprint is addressing this trend in creative ways.

This presentation will showcase Sprint’s approach to appeal to this segment though the creation of a soccer ecosystem with components ranging from the creation of mobile apps, real world soccer hacks, experiential, social media, digital media, above the line advertising, and even the production of a song by popular Latin artist Prince Royce!

Event Details

Date: May 22, 2018
Time: 11:15am to 1:00pm

Grand Street Cafe
  4740 Grand St.
Kansas City, MO 64112 [MAP]


This event is open to members and non members of AMA. For those purchasing tickets with the membership discount, membership will be checked at the door. 

Limited Student Scholarships are available. Click here if you’re interested.

Meet Our Speaker

Director of Multicultural Marketing, Sprint

Alberto Lorente serves as Sprint’s Director for Multicultural Marketing, leading Hispanic and multicultural strategy, along with creative. With more than 20 years of experience, he has managed and launched wireless companies and Internet startups such as Lebara, Skype, KPN or DaWanda, the 5th largest E-commerce marketplace in Germany. He is dedicated to helping increase Sprint’s market share and is committed to mindfully impacting and serving all communities.


About the Brand

We help people get better every day.

We believe mobile connectivity is the most powerful enabler of progress in the world today. Connectivity helps bring families and friends more closely together, children to get a better education and businesses to be more productive. At Sprint, we help our customers make these connections, allowing them to do more, strive for more and enjoy life to the fullest.


Event Registration

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