About the Program
Web Data is Marketing Data
In this deep dive of Google Analytics’ Universal Analytics, IQ Certified Ben Holland discusses what you need to know to become an analytics pro. First Ben will cover the admin section of the platform letting you know how to filter out company IPs, clean up your data, how to use views, and more. Then Ben will cover what the front end of analytics does and what to pay attention to. After this Ben will teach you how to solve a very common occurrence, a spike in your traffic. Finally Ben will teach you how to implement Google Analytics with Google Tag Manager and report using Google Data Studio.
- Review of the front end of analytics and what is important to look at
- Review on how set up the admin side
- How to figure out what causes a spike in traffic
- A review of useful tools for marketing
Date: May 25, 2021
Time: Noon to 1:00pm
This event is open to members and non members of AMA. For those purchasing tickets with the membership discount, membership will be checked at the door.
Limited Student Scholarships are available. Click here if you’re interested.
About the Speaker
Ben has 15 years of experience in entrepreneurship and marketing. He has worked as a sole contractor and a leader of 15+ people teams, creating and leading the budget and marketing plans. He has been blessed to win 9 marketing awards and many national PR opportunities; most notably an appearance on the front page of The New York Times. He has had great mentors from his time on four different marketing boards and was honored to be president of the American Marketing Association in Phoenix. He is a goal-oriented, data-driven businessman who welcomes any challenge.
About the Brand
At Signature, we understand how to bridge the gap from concept to completion, transforming your brand into a category leader or a household name. We’re a marketing communications company that believes successful branding is a perfect synergy of hard work, diligence and creativity that meets your goals.