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What About B2B? Do You Understand the Value of Creating a Customer Experience Program?

About the Program

Customer Experience Became Big for Consumer Brands Years Ago – But What About B2B? Do You Understand the Value of Creating a Customer Experience Program?

Most big consumer brands implemented customer experience programs years ago, but B2B companies have lagged. Yet, studies show that companies that invest in Customer Experience earn more and customers will pay more for a positive customer experience. So how can B2B companies capitalize on customer experience, boost their brand and add to the bottom line?

Sheri Johnson, Senior Vice President, Marketing with McCownGordon Construction, has developed a B2B  Customer Experience strategy that has served her company well in an industry where customer relationships are absolutely key to the success of each and every project. Sheri will guide us through her process, while also sharing her insights as a marketer who has years of experience not only in the agency setting but also in the construction field, one with its own set of interesting challenges.

Photo by Yan Krukov from Pexels

As we navigate this uncertain landscape, it’s our honor and privilege to continue in-person programming. During this community and worldwide pandemic, we will continue to monitor information and follow guidance from state and local government officials.

Event Details

Date: March 22, 2022
Time: 11:30am to 1:00pm

KU Edwards Campus
Regnier Hall, Room 165
12610 Quivira Rd
Overland Park, KS 66213 [MAP]


This event is open to members and non members of AMA. For those purchasing tickets with the membership discount, membership will be checked at the door. 

Limited Student Scholarships are available. Click here if you’re interested.

About the Speakers

Sheri Johnson

Sheri Johnson, Senior Vice President, Marketing with McCownGordon Construction. Sheri leads the overall marketing strategy and implementation, brand building, customer experience and strategic sales support for McCownGordon Construction. Outside of work, Sheri spends her time watching college football or on the hunt for the best burger in KC with her husband and two sons.

About the Brand

At McCownGordon, our team of builders and engineers maintain a customer-focused mentality, allowing us to outperform even your highest expectations. Dedicated to promoting integrity, performance and relationships, it’s our people and values that truly make the difference.

Our customers aren’t simply another project; they’re an extension of our team and community. Together, we don’t just build—we bring creative visions to life. From first thought to final nail, we deliver quality work to ensure our builds stand above the rest.

We have three regional offices around the Midwest—Kansas City, Manhattan and Wichita, KS and Dallas-Forth Worth, TX. Call us at 888-304-4929 or use our free online quote tool to start building today.


Event Registration

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