Crafting Authenticity: Strategies for Multicultural and Hispanic Marketing
About the Program
With over 20 years in the field, Segura Marketing and Segura Talent Agency have become key players in multicultural and Hispanic marketing. They specialize in guiding brands on effectively connecting with and representing young, diverse audiences. By emphasizing the importance of inclusivity and understanding, these agencies are helping shape a more representative and authentic marketing landscape.
Join us as we learn about the evolving landscape of Hispanic marketing has been shaped by innovations and strategies targeting young Hispanic consumers, initially pioneered at Dos Mundos Bilingual Newspaper. The establishment of Che Creative marked the beginning of specialized agencies, later leading to the inception of Segura Talent Agency, renowned for representing multicultural talent in various commercial productions and working with industry giants such as Google, Apple, State Farm, and Hallmark Cards.
Event Details
Date: November 14, 2023
Time: 11:30am to 1:00pm
KU Edwards Campus
Regnier Hall, Room 153
12600 Quivira Rd
Overland Park, KS 66213
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About the Speakers
Nicholas Segura, Founder of Segura Marketing
Nicholas Segura is the founder of Segura Marketing & Media Solutions. His experience in Hispanic and multicultural marketing spans 20+ years from his early days at Dos Mundos Bilingual Newspaper. At Dos Mundos, he worked with corporate clients to ideate and produce campaigns targeting the Hispanic market. Seeing the potential for other media channels, he launched his own agency and started working with clients directly in various media. His team has worked directly with clients, partner advertising agencies, and nonprofits to produce messaging that is authentic to reaching diverse consumers. His goal is to develop the most diverse creative advertising agency in the Midwest helping clients understand the nuances of diverse communities.
About the Brand
Segura Marketing
Our agency is powered by a team of diverse minds, each bringing a unique background and experiences to the table. From different cultural influences to multi-faceted talents, we unite under one mission – to deliver powerful results for our clients. With individuals from various ethnicities, languages, and behaviors, our team is well-equipped to navigate the complexities of diverse markets.
Learn more at segura.marketing