About the Program
In today’s highly competitive business landscape, leveraging customer experience (CX) data has become essential for driving successful marketing strategies. But what CX data should you be looking for, and how can it be effectively collected and analyzed? In this presentation, we will explore the key tactics for unlocking the power of CX data to drive your marketing
First, we’ll discuss the types of CX data you need and where to obtain it. We’ll then dive into four tactics that you can employ to effectively leverage this data in your marketing strategies.
- What data do you need?
- Four tactics to implement today
- Use data as a campaign
- Leverage promoters
- Utilize Competitive Intelligence
- Find the target personas
- What if you don’t have any CX data
Date: January 23, 2024
Time: 11:30am to 1:00pm
This will be a virtual meeting
About the Speakers
Ben Holland, VP of Marketing Satrix Solutions
Meet Ben, a seasoned marketing professional with over 16 years of experience in entrepreneurship, digital and traditional marketing. Throughout his career, he has served in various capacities, including as an owner, contractor, and department head, specializing in strategizing, budgeting, and leading successful campaigns.
Ben’s track record speaks for itself. He’s been honored with 13 prestigious marketing awards, including Marketer of the Year, and has participated in many national PR opportunities. He’s also been privileged to serve on four different marketing boards and was elected President of the American Marketing Association.
When he’s not busy driving results, Ben loves spending time with his family and engaging in outdoor activities like softball, basketball, and hiking. As a goal-oriented and data-driven individual, Ben welcomes any challenge that comes his way.
About the Brand
Satrix Solutions is a leading provider of technology solutions dedicated to helping businesses of all sizes and industries succeed. They specialize In helping clients maximize the value of their technology investments, increase efficiency, reduce costs, and provide a competitive edge in the market. Satrix Solutions has a team of experienced and knowledgeable professionals who offer a wide range of services, from IT Consulting and strategy, to cloud and managed services, to custom software, and more. Their focus is on providing solutions that are tailored to each client’s individual needs, and they are committed to providing the best customer service and support.