TikTok: Built for Marketing, Not Just Gen Z

About the Program

Wondering how to make sense of TikTok or how to put it to use in your business? Join us in person for lunch and learn all the ins and outs of this Global phenomenon.

Take Aways

Brief intro on TikTok and how it works
How to use it effectively; what matters
TikTok as a search engine, SEO value
Examples of brands that are using it well
How to incorporate TikTok into your marketing strategy

Event Details

Date: November 15, 2022
Time: 11:30am to 1:00pm

Moonshot Innovations
9800 Metcalf
Overland Park, KS 66212
[MAP] [CALENDAR]

About the Speakers

Ryan Clem

Ryan Clem is a senior copywriter with eight years of experience at RSM Marketing and prior experience in corporate communication and PR. Ryan has had several different roles and titles at RSM but enjoys that of ‘copywriter’ most. Her experience ranges from copywriting for marketing, social media and websites to creatively thinking about branding, marketing strategies and content strategies. Ryan loves short-form content and the creative challenge that comes with packing a succinct punch. When she isn’t wrestling with words, she’s juggling life with three young kids. But as it turns out, children aren’t as predictable as AP Style.

Promise Asher

Promise Asher is a Copywriting Intern with 8 months of experience at RSM Marketing. She is new in the marketing industry but prefers the term “fresh” instead. When she isn’t wordsmithing copy for clients, Promise is coming up with ways to stand out on RSM’s social media platforms. Promise loves bringing humor to the table and believes all copy needs is a little pizazz. She has learned to conquer writing, you just need to have a conversation with your audience.

About the Brand

RSM Marketing

RSM was founded in 2010 with the goal of making enterprise-level marketing talent, tools, and technologies accessible to middle-market companies. RSM has completed two mergers in order to provide clients with a robust, “under the same roof” team. RSM has twice been named to the Inc. 5000 list of fastest-growing companies in America and now serves 500+ companies around the country.

These Days RSM Marketing operates as a comprehensive Outsourced Marketing Department (OMD) explicitly engineered for the construction, contracting, and home services industries. Acting as the “GC for the GC on the marketing side,” we replace fragmented vendor relationships with an integrated, high-performance revenue engine. Our entirely in-house team of over 25 marketing professionals ensures “one throat to choke” accountability, meaning your budget is dedicated strictly to execution and growth—not teaching a generalist agency the nuances of your trade.

Our Philosophy: Agile, Data-Driven Growth We fundamentally reject the passive “set it and forget it” approach to digital marketing. Our strategies are built on agility and closed-loop data tracking. By integrating our custom reporting dashboards directly into field service software and CRMs like JobTread, HubSpot, and ActiveCampaign, we capture exact closed-won revenue figures. This sales data is fed directly back into Google and Meta’s smart bidding algorithms, actively training the platforms to stop sending cheap leads and start targeting high-value, highly qualified commercial and residential opportunities. Our relentless focus on transparency and verifiable ROI has earned us a client retention rate exceeding 90%.

Core Capabilities & Services

SEO & Generative Engine Optimization (GEO): We establish absolute market dominance through meticulous technical SEO, localized content silos, and advanced JSON-LD Schema markup. To future-proof your digital footprint for AI answer engines (like ChatGPT and Google Gemini), our GEO strategies focus on semantic similarity and information-dense, natural language content.
Targeted Paid Media: Our aggressive, multi-channel advertising strategies span Google Search (PPC), Local Service Ads (LSA), Microsoft/Bing, Meta, LinkedIn, and programmatic networks. We use hyper-targeted parameters to eliminate wasted spend and focus strictly on high-intent conversions.
Technical Content Marketing: We deploy industry-fluent copywriters to produce authoritative, trade industry specific technical blogs, whitepapers, custom bid packets, and service pages that search engines reward and prospects implicitly trust.
Reputation & Social Management: We deploy automated software to request, vet, and manage customer reviews while synchronizing your critical business data across 70+ local directories (including Yelp, Apple Maps, and Foursquare) to ensure absolute consistency and peak local search visibility.
Web Design & Enterprise Infrastructure: A website should be your hardest-working, 24/7 business development officer. We build custom, mobile-first WordPress websites using Elementor Pro, hosted on Rocket.net’s enterprise servers with Cloudflare Edge delivery. This guarantees sub-second load times and provides rigorous security, including dual Web Application Firewalls (WAF) and 20 days of nightly backups.

Learn more at https://rsmconnect.com/