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CMS Consumer-Friendly Hospital Price Transparency Reg: an IHA Overview

About the Program

Consumer Price Transparency

Effective Jan. 1, 2021, hospitals are required to publicize the payer-specific negotiated rates of 300 “shoppable services,” defined as those that can be scheduled directly and in advance by a consumer. Seventy of the services are mandated by CMS, while hospitals can decide the other 230 services they post online. Hospitals must adhere to the new CMS regulations.

These regulations require hospitals to publicly display standard charges in two formats to avoid potential penalties. This session will review the final rules, including price transparency requirements, definitions, and methods for making consumer prices “public.”

Event Details

Date: September 17, 2020
Time: 11:30am – 12:45pm

Virtual Seminar


About AMAKC Healthcare SIG

A professional community of Healthcare Marketers and Strategic Planners representing and working for physician groups, hospitals, payors, pharmaceuticals and medical equipment / IT firms.

Our Mission

  1. To discover new healthcare marketing and planning ideas: Share current topics and trends in Healthcare Marketing and Strategic Planning, along with leading practices of real-world solutions.
  2. To build healthcare relationships: Help you build your professional network and access to resources.
  3. To grow your professional skills in marketing and planning: Share new skills to strengthen your performance and advance career.


  • Vince Vandehaar, MBA (913) 302-7264
  • Tessa Taylor, BBA BA (920) 250-3722

About the Speaker

Susan Horras

Susan Horras is Vice President of Finance Policy with IHA. Before joining IHA, Horras was the director of finance at UnityPoint Accountable Care Organization, Director of Network Economics for Wellmark Blue Cross and Blue Shield, CFO at a critical access hospital and spent several years in health care consulting at RSM.

About the Brand

About IHA: IHA provides learning opportunities that help members comply with regulations, discover best practices and prepare for changes in health care delivery.  IHA is Iowa’s health care data leader; the IHA Information Center helps hospitals use data to improve quality and serve communities better. IHA effectively represents hospitals’ public policy interests that maintain quality health services for Iowa communities.

Mission: IHA represents Iowa hospitals and supports them in achieving their missions and goals.

Vision: IHA will be Iowa’s most-trusted, respected and influential leader in health policy and advocacy, and a valued resource for information and education.


Event Registration

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