Uncovering What Matters
Tuesday, February 25 | Time: 11:15AM – 1:00PM
Discover how MBB’s rebrand was 38 years in the making! Go behind the scenes of the MBB rebrand to understand the impact on brand positioning and marketing efforts.
Return on Experience: Measuring Audience Engagment in Real-time
Tuesday, April 28 | Time: 11:15AM – 1:00PM
Live events are tough enough to pull off well, much less measuring ROI. Go beyond attendance, polling, and surveys and truly understand the impact that ideas, sessions and speakers are having on attendees – in real-time!
Using Emotional Data to Win More Customers
Tuesday, May 19 | Time: 11:15AM – 1:00PM
Why do your prospects and customers do the things they do? In this FREE Webinar, gain an unprecedented understanding of the emotions, motivations and preferences in this session by seeing how Emotional Data works.
What Marketers & Planners Need to Know NOW to Impact COVID-19 Relaunch: An Sg2 Perspective Fast Track Planning & Messaging
Friday, June 5 | Time: 11:30AM – 1:00PM
Providers of all sizes are struggling to plan and communicate a “Relaunch” after the COVID-19 lockdown. CEO’s are making plans to welcome patients back into their facility, but are struggling on timing, staffing, managing community and public fear etc.
Branding Blunders – Hard and Humorous Lessons from Campaigns Gone Wrong
Tuesday, July 28 | Time: 11:30AM – 12:30PM
When large budgets and world-class branding experts are involved…what can go wrong? Plenty! This presentation explores the poorly pondered creative works of others in search of lessons.
Pink Goldfish with Stan Phelps
Tuesday, August 25 | Time: Noon – 1:00PM
Stand out in a crowded marketplace, increase engagement with differentiation and create word of mouth in business. Stan Phelps is back…this time focusing on customer experience.
CMS Consumer-Friendly Hospital Price Transparency Reg: an IHA Overview
Thursday, September 17 | Time: 11:30 AM – 12:45 PM
Review the final rules required for hospitals to publicly display the payer-specific negotiated rates of 300 “shoppable services.”
2020 B2B Marketing Summit
Thursday, September 24 | Time: 10AM – 2:00PM
2020 has been a year of chaos and unprecendated disruption to budgets, strategies, and options available for effective B2B marketing. Join in and learn what is working, what is not and come armed with questions.
The Undead: Print in the Digital Age
Wednesday, October 28 | Time: Noon – 1:00PM
Print isn’t dead. Bad print and bad print tactics are. Be smarter and add a digital backbone that lets you track ROI! Innovate and stand out from the crowd!
How to Score from First Base! (In Sales)
Tuesday, November 24 | Time: Noon – 1:00PM
Shorten your sales cycle and be more successful at connecting with target companies by generating qualified sales meetings!