The Power to Imagine Better
September 25th, 2018 | 11:15am – 1:00pm
Marketing veteran Phill Bressler shows you how to push your brand beyond the expected and how to uncover new ideas in simple and unexpected ways.
Achieve Competitive Advantage Through Creativity and Innovation
October 24, 2018 | 8:30am – 10:30am
Get your organization UNSTUCK with this innovative workshop. Ignite your innovation and use creativity to solve complex problems and create breakthrough solutions.
Collaborative Marketing: How the USTA leverages the US Open to Grow Participation
November 6th, 2018 | Time: 4:00PM – 5:30PM
USTA’s Chief Marketing Officer will share the story of the US Open’s rebrand and the USTA’s plan to integrate it across all of its marketing platforms.
Think Outside the Bowl
July 23, 2018 | 11:15am – 1:00pm
Perfect for senior management, managers and any staff who want to improve customer retention, drive differentiation and promote word of mouth advocacy.
Data-Driven Marketing and Measurement
June 14, 2018 | 8:00am – 10:00am
Don’t miss this high-powered panel of audience targeting and analytics experts as they give you strategic insights you can use immediately.
Engaging Mobile Hispanic Customers During World Cup Russia 2018
May 22, 2018 | 11:15am – 1:30pm
See close-up Sprint’s approach to appeal to a multi-cultural marketing segment through the creation of a soccer ecosystem including the creation of mobile apps, real-world soccer hacks, experiential & social media.
Tips, Tricks & Truths: Using Your Email Platform to Connect with Employees
April 18, 2018 | 11:15am – 1:30pm
Discover keen insights on how to integrate email best practices into internal communications to achieve big picture communication goals.
Using Your CRM and Marketing Automation Platform Integration to Improve Marketing Strategy
March 27, 2018 | 2:00pm – 4:00pm
Transform your CRM by integrating with your Marketing Automation Platform to create a valuable source of campaign opportunities.
McFaddens Networking Social – Feb 2018
February 7, 2018 | 4:30pm – 6:30pm
The Kansas City marketing community works hard …so come on over to network with peers, unwind from the day, and talk to us about marketing, programs and volunteer opportunities!
IP Targeting: The Postman of the Internet
February 27, 2018 | 11:15am – 1:30pm
Learn how to IP Targeting is used to match the physical address of a recipient on a mailing list with a home computer or laptop IP address making your email marketing campaigns even more effective!
Finding Your Voice: How to Write Authentically to Engage and Retain
January 23, 2018 | 11:15am – 1:30pm
Creating compelling content is utterly vital to connecting with customers and provides a brilliant opportunity to enhance your personal or professional brand.
The Future of Search Workshop: Future Proof Your Website Today
November 14, 2017 | 2:00pm – 4:00pm
Real, Insightful and Actionable. Learn what Google is focused on and how to use current and upcoming search trends to make the right changes to your company website.
“Creating Fewer Ruined Days” for Patients, Customers, Organizational Leaders and Their Teams
October 24, 2017 | 11:15am – 1:00pm
Through a unique, engaging and sometimes humorous speaking style, Jeannie Walters brings tough but vital insight to the podium, helping healthcare professionals tackle today’s biggest challenges.
How Drone Photography is Helping Companies Better Market Their Brands
September 26, 2017 | 11:15am – 1:00pm
Learn how drone videography is quickly becoming a cost-effective and accessible way to generate unique content.
Be Our Guest: Hospitality Marketing with Visit KC
August 29, 2017 | 11:15am – 1:00pm
Learn how Visit KC Marketing & Communications works to achieve their company’s mission: to ignite global passion for Kansas City and show the world #HowWeDoKC.
Join the AMA at Top Golf to Tee Off Summer 2017
June 20, 2017 | 4:00pm – 6:00pm
Tee Off your summer while visiting, drinking and noshing with your fellow AMA marketers. Bring a few friends, get to know the board, have a little fun and show off your talents driving and putting away at Top Golf in Overland Park.
Client Journey Mapping: Creating New Models for Engagement
May 24, 2017 | 11:15am – 1:00pm
The heart of your success is your client’s journey. In this presentation Cerner’s Integrated Marketing Team will map the exploration of our client’s journey and how we activate engagement strategies.
Engaging Influencers on Behalf of your Brand
April 25, 2017 | 11:15am – 1:00pm
Learn the difference between engaging influencers for the objective of increasing awareness vs engaging influencers for the purpose of increasing traffic and sales.
Challenging Healthcare Trends Today; “LifeCare”–an Emerging Strategic Framework for Tomorrow!
April 12, 2017 | 4:00pm – 5:30pm
Imagine what a health system or health plan model built from the ground up would look like today. Come hear about Life Care – A Platform for Transformation.