The Undead: Print in the Digital Age
Wednesday, October 28 | Time: Noon – 1:00PM
Print isn’t dead. Bad print and bad print tactics are. Be smarter and add a digital backbone that lets you track ROI! Innovate and stand out from the crowd!
2020 B2B Marketing Summit
Thursday, September 24 | Time: 10AM – 2:00PM
2020 has been a year of chaos and unprecendated disruption to budgets, strategies, and options available for effective B2B marketing. Join in and learn what is working, what is not and come armed with questions.
CMS Consumer-Friendly Hospital Price Transparency Reg: an IHA Overview
Thursday, September 17 | Time: 11:30 AM – 12:45 PM
Review the final rules required for hospitals to publicly display the payer-specific negotiated rates of 300 “shoppable services.”
Pink Goldfish with Stan Phelps
Tuesday, August 25 | Time: Noon – 1:00PM
Stand out in a crowded marketplace, increase engagement with differentiation and create word of mouth in business. Stan Phelps is back…this time focusing on customer experience.
Branding Blunders – Hard and Humorous Lessons from Campaigns Gone Wrong
Tuesday, July 28 | Time: 11:30AM – 12:30PM
When large budgets and world-class branding experts are involved…what can go wrong? Plenty! This presentation explores the poorly pondered creative works of others in search of lessons.
What Marketers & Planners Need to Know NOW to Impact COVID-19 Relaunch: An Sg2 Perspective Fast Track Planning & Messaging
Friday, June 5 | Time: 11:30AM – 1:00PM
Providers of all sizes are struggling to plan and communicate a “Relaunch” after the COVID-19 lockdown. CEO’s are making plans to welcome patients back into their facility, but are struggling on timing, staffing, managing community and public fear etc.
Using Emotional Data to Win More Customers
Tuesday, May 19 | Time: 11:15AM – 1:00PM
Why do your prospects and customers do the things they do? In this FREE Webinar, gain an unprecedented understanding of the emotions, motivations and preferences in this session by seeing how Emotional Data works.
Return on Experience: Measuring Audience Engagment in Real-time
Tuesday, April 28 | Time: 11:15AM – 1:00PM
Live events are tough enough to pull off well, much less measuring ROI. Go beyond attendance, polling, and surveys and truly understand the impact that ideas, sessions and speakers are having on attendees – in real-time!
Uncovering What Matters
Tuesday, February 25 | Time: 11:15AM – 1:00PM
Discover how MBB’s rebrand was 38 years in the making! Go behind the scenes of the MBB rebrand to understand the impact on brand positioning and marketing efforts.
How to Become More Memorable: Marketing Lessons from Event Planners and Artists
January 27th, 2020 | 11:15AM – 1:00PM
This event is a must for every Social Media Marketer. This unique event will guide you through practical lessons from artists and event planners to create loyal fan-bases and truly memorable moments. Look outside the marketing world for inspiration and don’t risk becoming part of the noise.
2019 All Marketing Clubs Social
December 19th, 2019 | 4:30PM – 7:00PM
It’s that time of year again – to get together with “all the marketers” in KC and have eat, drink and be social.
Doctors Go Digital
Thursday, December 5 | Time: 4:00PM – 5:30PM
Learn how a simple yet strategic website redesign with a focus on digital brand took old-school physician marketing into the digital age and led to a real-life new patient lead explosion
Evolution of the Digital Landscape: How to Reach Consumers in 2020
November 19th, 2019 | 11:15AM – 1:00PM
FInalize your marketing plans ready for 2020 at this event. See what digital has in store in 2020 and learn new data-driven audience targeting, additional platforms and new ways to reach consumers as they binge video.
The Future of Work: Marketing & Tech Luminaries on the Next 20 Years
September 24th, 2019 | 11:15AM – 1:00PM
Peer into the Future of Business, Work and Marketing in this revealing session. You’ll be surprised when you hear the secrets of the world’s most innovative companies and leaders. Bonus! Get an exclusive sneak-peek, first-look into the Next Gen of TV advertising.
Why Marketing Analytics Fails (and how to do it right)
October 22nd, 2019 | 11:15AM – 1:00PM
Marketing analytics data is like looking at 10,000 points of light: where do you focus? Learn how to get critical and successful analysis with the right mix of technology and people.
Online Reputation Management: The Future of Healthcare
Thursday, October 17 | Time: 4:00PM – 5:30PM
Focus on how marketing practices differ for physician-owned hospitals and discover the healthcare marketing techniques that build both stakeholder value and brand.
Everything You Need to Know about Planning a Corporate Branded Event to Remember
June 20th, 2019 | Time: 4:00PM – 6:00PM
Everyone wants to throw that perfect event-to-remember for their next corporate event. View close up the creative process that brings brands to life within corporate event settings.
Getting Sirius About Audience Segmentation: How Sirius XM Broke into Radio and Dominated the Air
Tuesday, May 21 | Time: 9:00AM – 11:30AM
ON AIR: Hear how Sirius XM understands audience segments, how they put them to best use and learn how to make them work for your upcoming campaigns – across any media channel.
Progressive Physician Marketing: Specialty Practice to Physician-Owned Hospital
Tuesday, May 7 | Time: 4:00PM – 5:30PM
Focus on how marketing practices differ for physician-owned hospitals and discover the healthcare marketing techniques that build both stakeholder value and brand.