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Selling The Wine Cave, Not the Wine

April 23rd, 2019 | Time: 11:15AM - 1:00PM
Building the right consumer sometimes means getting your hands dirty. Listen to a seasoned marketing professional give his real-world account from the front-lines of Experience Design and pick up the 7 ideas that were so well-received it lead UMB to explore what the branch of the future looks like.
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