Branding Blunders – Hard and Humorous Lessons from Campaigns Gone Wrong
Tuesday, July 28 | Time: 11:30AM – 12:30PM
When large budgets and world-class branding experts are involved…what can go wrong? Plenty! This presentation explores the poorly pondered creative works of others in search of lessons.
What Marketers & Planners Need to Know NOW to Impact COVID-19 Relaunch: An Sg2 Perspective Fast Track Planning & Messaging
Friday, June 5 | Time: 11:30AM – 1:00PM
Providers of all sizes are struggling to plan and communicate a “Relaunch” after the COVID-19 lockdown. CEO’s are making plans to welcome patients back into their facility, but are struggling on timing, staffing, managing community and public fear etc.
Using Emotional Data to Win More Customers
Tuesday, May 19 | Time: 11:15AM – 1:00PM
Why do your prospects and customers do the things they do? In this FREE Webinar, gain an unprecedented understanding of the emotions, motivations and preferences in this session by seeing how Emotional Data works.
Return on Experience: Measuring Audience Engagment in Real-time
Tuesday, April 28 | Time: 11:15AM – 1:00PM
Live events are tough enough to pull off well, much less measuring ROI. Go beyond attendance, polling, and surveys and truly understand the impact that ideas, sessions and speakers are having on attendees – in real-time!
Uncovering What Matters
Tuesday, February 25 | Time: 11:15AM – 1:00PM
Discover how MBB’s rebrand was 38 years in the making! Go behind the scenes of the MBB rebrand to understand the impact on brand positioning and marketing efforts.
How to Become More Memorable: Marketing Lessons from Event Planners and Artists
January 27th, 2020 | 11:15AM – 1:00PM
This event is a must for every Social Media Marketer. This unique event will guide you through practical lessons from artists and event planners to create loyal fan-bases and truly memorable moments. Look outside the marketing world for inspiration and don’t risk becoming part of the noise.
2019 All Marketing Clubs Social
December 19th, 2019 | 4:30PM – 7:00PM
It’s that time of year again – to get together with “all the marketers” in KC and have eat, drink and be social.
Doctors Go Digital
Thursday, December 5 | Time: 4:00PM – 5:30PM
Learn how a simple yet strategic website redesign with a focus on digital brand took old-school physician marketing into the digital age and led to a real-life new patient lead explosion
Evolution of the Digital Landscape: How to Reach Consumers in 2020
November 19th, 2019 | 11:15AM – 1:00PM
FInalize your marketing plans ready for 2020 at this event. See what digital has in store in 2020 and learn new data-driven audience targeting, additional platforms and new ways to reach consumers as they binge video.
The Future of Work: Marketing & Tech Luminaries on the Next 20 Years
September 24th, 2019 | 11:15AM – 1:00PM
Peer into the Future of Business, Work and Marketing in this revealing session. You’ll be surprised when you hear the secrets of the world’s most innovative companies and leaders. Bonus! Get an exclusive sneak-peek, first-look into the Next Gen of TV advertising.
Why Marketing Analytics Fails (and how to do it right)
October 22nd, 2019 | 11:15AM – 1:00PM
Marketing analytics data is like looking at 10,000 points of light: where do you focus? Learn how to get critical and successful analysis with the right mix of technology and people.
Online Reputation Management: The Future of Healthcare
Thursday, October 17 | Time: 4:00PM – 5:30PM
Focus on how marketing practices differ for physician-owned hospitals and discover the healthcare marketing techniques that build both stakeholder value and brand.
Everything You Need to Know about Planning a Corporate Branded Event to Remember
June 20th, 2019 | Time: 4:00PM – 6:00PM
Everyone wants to throw that perfect event-to-remember for their next corporate event. View close up the creative process that brings brands to life within corporate event settings.
Getting Sirius About Audience Segmentation: How Sirius XM Broke into Radio and Dominated the Air
Tuesday, May 21 | Time: 9:00AM – 11:30AM
ON AIR: Hear how Sirius XM understands audience segments, how they put them to best use and learn how to make them work for your upcoming campaigns – across any media channel.
Progressive Physician Marketing: Specialty Practice to Physician-Owned Hospital
Tuesday, May 7 | Time: 4:00PM – 5:30PM
Focus on how marketing practices differ for physician-owned hospitals and discover the healthcare marketing techniques that build both stakeholder value and brand.
Selling The Wine Cave, Not the Wine
April 23rd, 2019 | Time: 11:15AM – 1:00PM
Building the right consumer sometimes means getting your hands dirty. Listen to a seasoned marketing professional give his real-world account from the front-lines of Experience Design and pick up the 7 ideas that were so well-received it lead UMB to explore what the branch of the future looks like.
Fun & Games: Using Competition to Enhance Creativity and Collaboration among Teams
March 26th, 2018 | Time: 11:15AM – 1:00PM
Push the boundaries of work-place competition by using simple games to cultivate trust and empathy among your teams. Get the story and learn the techniques in this unique event.
Igniting the Match: Driving Primary Care Volume Through MyHealthKC.com
Thursday, April 4 | Time: 4:00PM – 5:30PM
Come and hear the development journey of AdventHealth and how they use MyHealthKC.com as a platform to match consumers with their ideal primary care providers using consumer segmentation.
Face to Face Marketing Workshop
Tuesday, February 26 | Time: 3:00PM – 5:00PM
In a digital marketing-focused world, it’s important to not forget that we are still 3 dimensional beings with 5 senses. From trade shows to branded environments, businesses put a lot of focus on making the most out of face to face opportunities.