Doctors Go Digital
Thursday, December 5 | Time: 4:00PM – 5:30PM
Learn how a simple yet strategic website redesign with a focus on digital brand took old-school physician marketing into the digital age and led to a real-life new patient lead explosion
Evolution of the Digital Landscape: How to Reach Consumers in 2020
November 19th, 2019 | 11:15AM – 1:00PM
FInalize your marketing plans ready for 2020 at this event. See what digital has in store in 2020 and learn new data-driven audience targeting, additional platforms and new ways to reach consumers as they binge video.
The Future of Work: Marketing & Tech Luminaries on the Next 20 Years
September 24th, 2019 | 11:15AM – 1:00PM
Peer into the Future of Business, Work and Marketing in this revealing session. You’ll be surprised when you hear the secrets of the world’s most innovative companies and leaders. Bonus! Get an exclusive sneak-peek, first-look into the Next Gen of TV advertising.
Why Marketing Analytics Fails (and how to do it right)
October 22nd, 2019 | 11:15AM – 1:00PM
Marketing analytics data is like looking at 10,000 points of light: where do you focus? Learn how to get critical and successful analysis with the right mix of technology and people.
Online Reputation Management: The Future of Healthcare
Thursday, October 17 | Time: 4:00PM – 5:30PM
Focus on how marketing practices differ for physician-owned hospitals and discover the healthcare marketing techniques that build both stakeholder value and brand.
Everything You Need to Know about Planning a Corporate Branded Event to Remember
June 20th, 2019 | Time: 4:00PM – 6:00PM
Everyone wants to throw that perfect event-to-remember for their next corporate event. View close up the creative process that brings brands to life within corporate event settings.
Getting Sirius About Audience Segmentation: How Sirius XM Broke into Radio and Dominated the Air
Tuesday, May 21 | Time: 9:00AM – 11:30AM
ON AIR: Hear how Sirius XM understands audience segments, how they put them to best use and learn how to make them work for your upcoming campaigns – across any media channel.
Progressive Physician Marketing: Specialty Practice to Physician-Owned Hospital
Tuesday, May 7 | Time: 4:00PM – 5:30PM
Focus on how marketing practices differ for physician-owned hospitals and discover the healthcare marketing techniques that build both stakeholder value and brand.
Selling The Wine Cave, Not the Wine
April 23rd, 2019 | Time: 11:15AM – 1:00PM
Building the right consumer sometimes means getting your hands dirty. Listen to a seasoned marketing professional give his real-world account from the front-lines of Experience Design and pick up the 7 ideas that were so well-received it lead UMB to explore what the branch of the future looks like.
Fun & Games: Using Competition to Enhance Creativity and Collaboration among Teams
March 26th, 2018 | Time: 11:15AM – 1:00PM
Push the boundaries of work-place competition by using simple games to cultivate trust and empathy among your teams. Get the story and learn the techniques in this unique event.
Igniting the Match: Driving Primary Care Volume Through MyHealthKC.com
Thursday, April 4 | Time: 4:00PM – 5:30PM
Come and hear the development journey of AdventHealth and how they use MyHealthKC.com as a platform to match consumers with their ideal primary care providers using consumer segmentation.
Face to Face Marketing Workshop
Tuesday, February 26 | Time: 3:00PM – 5:00PM
In a digital marketing-focused world, it’s important to not forget that we are still 3 dimensional beings with 5 senses. From trade shows to branded environments, businesses put a lot of focus on making the most out of face to face opportunities.
All Marketing Clubs 2018 Holiday Happy Hour
December 13th, 2018 | Time: 4:30PM – 6:30PM
Kansas City’s Marketing Clubs get together every December to celebrate a successful year of marketing. Join us to network, eat and – also be merry while you play your favorite Retro Arcade Games.
Myths and Mysteries of Price Revealed
January 29th, 2018 | Time: 11:15PM – 1:00PM
Product and service pricing is tough to get right. It goes without saying that setting too high a price point can create wasted opportunity while too low and you’re leaving money on the table. This program will give your business a leg-up when it comes to pricing strategies.
Of Socrates, Plato & Aristotle: How Thought Leadership Drives Stronger Sales, Marketing & Corporate Ethic
August 28, 2018 | 11:15am – 1:00pm
Listen to masterful story-telling about the significance of the Disciplines of Market Leadership and how to use your company’s strengths to your best advantage.
The Power to Imagine Better
September 25th, 2018 | 11:15am – 1:00pm
Marketing veteran Phill Bressler shows you how to push your brand beyond the expected and how to uncover new ideas in simple and unexpected ways.
Achieve Competitive Advantage Through Creativity and Innovation
October 24, 2018 | 8:30am – 10:30am
Get your organization UNSTUCK with this innovative workshop. Ignite your innovation and use creativity to solve complex problems and create breakthrough solutions.
Collaborative Marketing: How the USTA leverages the US Open to Grow Participation
November 6th, 2018 | Time: 4:00PM – 5:30PM
USTA’s Chief Marketing Officer will share the story of the US Open’s rebrand and the USTA’s plan to integrate it across all of its marketing platforms.
Think Outside the Bowl
July 23, 2018 | 11:15am – 1:00pm
Perfect for senior management, managers and any staff who want to improve customer retention, drive differentiation and promote word of mouth advocacy.